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slim's picture

Print, yes. Outdoor, never.

slim
Activity Score 1047
Copywriter
DarkSide's picture

I like this campaign very much, believe that is shortlist or Bronze in the next Cannes, but to be honest, this is a campaign made by ad guys to ad guys...I bet that 90% of the target group, house-wifes 40-80 years as our own mothers and grandmothers won't be even close to getting this idea...

DarkSide
Activity Score 1066
Other
addyhoch10's picture

hmm, a double page spread for roach traps always leaves me sceptical...
but i don't think it's too difficult to understand (ok, it would be for the grannies but maybe they're targeting a younger clientele)

addyhoch10
Activity Score 2592
Art Director
adsux's picture

i like...
i think the younger target will get it and buy it.
although, the carpet version is much more clear by first gaze.

adsux
Activity Score 50
Art Director
Beatboxer's picture

17 out of 20 campaign!

Lovely!!!

Beatboxer
Activity Score 1517
Copywriter
PP's picture

not interesting enough.

PP
Activity Score 66
Art Director
slim's picture

Print, yes. Outdoor, never.

slim
Activity Score 1047
Copywriter
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