Advertisement

Smartphone, 3

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by McCann, Paraguay for Tigo, within the category: Electronics, Technology.

Caption

Having a Smartphone makes you smarter.
Win a Samsung Galaxy S2 per hour. Send TIGO to 2012

Advertising Agency: Biedermann McCann, Asunción, Paraguay
Executive Creative Director: Federico Perie Creative
Creative Directors: Oscar Vera, Ale Rebull
Copywriter: Oscar Vera
Art Director: Ale Rebull
Photographer: Wallace Studio
Log in or register to post comments
Mike Z.'s picture

Weird, way too much focus on the tongue.

I get it's the famous pic of Einstein where he stuck out his tongue. But that original Einstein pic has come to symbolize how smart people can still let it out, not take themselves too seriously, and have a laugh. In other words, it is kind of 'anti-smart' in its implication.

I can easily think of some different print executions for this tag line that would have been better, more to the point, and far less distracting and generally off-putting.

Mike Z.
Activity Score 16
Copywriter
john ler's picture

"Simply visionary !"
- Neandertalus

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
john ler's picture

.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Billoughsby's picture

!

Billoughsby
Activity Score 5150
Art Director |

That's it.

Billoughsby's picture

?

Billoughsby
Activity Score 5150
Art Director |

That's it.

andylefty's picture

Ahw hell no.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Shawali's picture

Why three time Albert Einstein?

There are other pretty smart personalities...;

Anyway, it's a super lame campaign.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture

agreed....

kleenex
Activity Score 51721
Web Designer/Developer
F.Abboud's picture

Somehow I feel the creative route of this campaign answers the brief but when it comes to executions it failed. What could worked is taking Einstein in different portraits rather than only the tongue one. As for the Girl-Einstein copy, it is so bad; they should have selected a more relevant character.

F.Abboud
Activity Score 218
Planner
Roger Keynes's picture

You've got to start somewhere.
Just not as finished art on AoTW.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

simonds08's picture

I am not saying it would have made the campaign good, but it would have been better if they kept all the features of the models but added only the crazy hair, moustache and eyebrows. Their eyes look demented and their skin looks like silly putty.

simonds08
Activity Score 598
Billoughsby's picture

Hmm... I thought Yahoo Serious had been dead for years now, long before AotW ran this obit.

Billoughsby
Activity Score 5150
Art Director |

That's it.

NicoCiego's picture

wow, a crapy headline and poor execution.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Hadrons's picture

Enough said.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jackblack's picture

Obviously none of the creatives were using the Samsung smartphone when they came up with this idea.

jackblack
Activity Score 2357
Art Director
tirthomitro's picture

fucking shit man!
total crap...

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

fadirahhal's picture

i dnt like

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
iambusy's picture

wow

iambusy
Activity Score 2219
Copywriter |

busy.

mark3r's picture

So this is what gets stuck on the piece of paper when Advertizing wipes its ass.

mark3r
Activity Score 1949
Art Director at Scout
Featured Content

Latest Collections

Advertisement