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Overnight

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by CHI & Partners, United Kingdom for Tiger Beer, within the category: Alcoholic Drinks.

Caption

No Tiger Beer left onboard overnight.
The Far East's most desirable export since 1932.

Advertising Agency: CHI&Partners, London, UK
Executive Creative Director: Ewan Paterson
Creative Directors: Ed Edwards, Dave Masterman
Illustrator: Yuko Shimuzu
Creatives: Matt Collier, Wayne Robinson
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Highest Rated

LeeHarvey's picture

....which is not a bad thing :-) Makes this campaign even more original!

LeeHarvey
Activity Score 3045
Creative Director
shades's picture

Are these 3 ads all the same....or is it just the beer talking?

shades
Activity Score 78
Freelance copywriter
kurtberengeiger's picture

I like this campaign. It breaks the typical beer-advert mould. But I think the lines could have been a little more polished. And this is the first time I ever heard of anti-climb paint... ;)

kurtberengeiger
Activity Score 7323
Copywriter
LeeHarvey's picture

....which is not a bad thing :-) Makes this campaign even more original!

LeeHarvey
Activity Score 3045
Creative Director
desailly's picture

"I think the lines could have been a little more polished".

I don't think that's the style they're going for.

Like these rather a lot.

desailly
Activity Score 470
Copywriter
kurtberengeiger's picture

Ok. You're probably right...

kurtberengeiger
Activity Score 7323
Copywriter
Geko's picture

Do we really need 3 ads?

Geko
Activity Score 161
Art Director
JFDreamer's picture

Hokusai! Nice. Japanese print style.

Were there too many pirates at that time? That's why the copy?

JFDreamer
Activity Score 176
BBDO - Perú |

keep smilling

kergu's picture

Nice art work...nice!

kergu
Activity Score 6795
Cack_on_my_gladdis's picture

Does Tiger beer come from Japan?

Cack_on_my_gladdis
Activity Score 51
Student at the University of Life
philiprowell's picture

Why would you try to sell an exotic Asian beer with lines lifted directly from warnings on British 24-hour petrol station kiosk windows?
Strange thinking and a missed opportunity.

philiprowell
Activity Score 11
Creative Director
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