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Eternity

Agency Network: 
Published/Aired: 
August 2008
Threebond Print Ad -  Eternity

Description

Print advertisement created by BBDO, Thailand for Threebond, within the category: House, Garden.

Advertising Agency: BBDO Bangkok, Thailand
Executive Creative Director: Suthisak Sucharittanonta
Creative Directors / Copywriters: Suthisak Sucharittanonta, Weerachon Weeraworawit
Art Directors: Kajnarong Inpornvichitr
Photographer: Chutavat Cherdchoo
Computer Illustrator: Kajnarong Inpornvichitr
Photography: Visionary
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Adaddicted's picture

Funny but detail is disturbing and I think some fingers are missing from the left hand???

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

sloppy4's picture

it's ET.
and it's missing the light.

sloppy4
Activity Score 1492
primo_susto's picture

ASS! its Supposed to MISS fingers... its ET

primo_susto
Activity Score 440
Graphic Designer
pete_kowalsky's picture

dude, how stupid...

pete_kowalsky
Activity Score 50
Other |

____________________________________
Time is the new currency: www.JWT.de

Guest's picture

It's an alien! Who says it's supposed to have five fingers!?

Guest
zeeshangul's picture

Two enerecsic half missing hands sticked together against green earth? What are you trying to establish? Aliens? Very poor creative on the adam eve concept if thats what u were thinking! Sorry not for me!

zeeshangul
Activity Score 42
C&C Advertising |

World ends where you think it does

Adaddicted's picture

; (

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

cloud88's picture

Adam and Eve? Now where did that come from? It's supposed to be ET from start to finish.

cloud88
Activity Score 23
Graphic Designer at Product Designer
Disco Munky's picture

Adam and Eve? Really? You see Adam and Eve? Really? You don't see the seminal sci-fi film of our generation? You don't see Spielbergs vision of an alien trying to get home? You see the garden of Eden and a guilt based religious story? Really?

You need to get out of the creative business.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

stitchy's picture

well ET wont like this...
but i do thu its disturbing

stitchy
Activity Score 779
creative design
ricklongo's picture

Wayyyyyyyy too far-fetched.

ricklongo
Activity Score 1244
chederico's picture

Adaddicted et Zeeshangui : no finger is missing and this is not an 'adam&eve' concept.. It's the E.T. scene, 20 years later..!!!

chederico
Activity Score 40
copy writer
Adaddicted's picture

Merci pour la clarification ; )

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

tantrik_indian's picture

Damn good really. Only those who know the reference will get it I suppose.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Finamerican's picture

Isn't skin bonding a product negative? It took me a few minutes to get regardless.

Finamerican
Activity Score 49
Rhea & Kaiser Marketing
Disco Munky's picture

After looking at this for about 15sec I got it. Then made a face like "bleeagh".

Thumbs down.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

rockerboy's picture

I don't like its idea which seems to work a bit slow.
But I'm appreciated its stunning look. Unlike the glue things I've ever seen before.
The detail is amazing. Should win something somewhere.
Not the Amarican Idol, but Extraterrestrial Idol might be the first in many.

rockerboy
Activity Score 2
copywriter
silenciorn's picture

Elliot had a disease or something? He is WAY too old for only 20 years of distance... I mean, I think I was his age when the original movie... and my hands don't look like that!

silenciorn
Activity Score 153
MoO media |

si fai il mio nome, non ci sono più...

RM's picture

yeah it's a bit weird and definitely not relevant to the y gens today...some people wouldn't even know what E.T. was

This is an ad industry ad so all us creatives can sit back and go ohhhh ahhh or booo and that's all!

RM
Activity Score 419
Copywriter
STRTLRS's picture

Cool. Sorry people in here didn't get it.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

creativejuice's picture

NADEEM CONTRACTOR IS A GREAT CREATIVE GUY

creativejuice
Activity Score 14
miko1aj's picture

good idea.

miko1aj
Activity Score 3086
Rboyle's picture

This is a nice idea, well executed. If folks on here don't get hyperbole or basic references from popular culture, they shouldn't get involved in the advertising industry.

Rboyle
Activity Score 34
Creative Director at Target McConnells
fpiucco's picture

fpiucco

Very funny, i like...

fpiucco
Activity Score 224
Art Director at Paim Comunicação |

fpiucco

steff's picture

That really made me laugh - funny eyecatcher. Though background and light are'nt well executed, for me it works. And who says it's 20 years later - can also be in the farer future.

steff
Activity Score 119
Freelancer
indranil's picture

What you try to say???

indranil
Activity Score 30
Mumbai
aontsud's picture

Connecting to neture now

aontsud
Activity Score 9
Producer of TVC |

aontsud

campass's picture

I think that the ad need a tag which tells to the readers that's a glue ....

campass
Activity Score 120
LeeMoh's picture

"chederico" said it…

ET finger sticked to the boy's one since 20 yars.

Still I think they are trying to say it will keep sticking coz the small boy’s hand would’t get aged that much in 20 years.

It is a very nice idea though people without the movie reference wouldn’t get it.

LeeMoh
Activity Score 424
Wordnerd's picture

that's quiet nice. but why the hell this forest background?? makes it much harder to understand

Wordnerd
Activity Score 6692
Copywriter
zeeshangul's picture

One more angle of looking at it.....Hand on the left is an alien's whereas on the right is a human's. Aliens and Humans think of living together peacfully on earth, infact they are so excited of this new combination they can hardly keep there hands of each other...right!

zeeshangul
Activity Score 42
C&C Advertising |

World ends where you think it does

Stef's picture

I heard ET is getting back to earth, this time with a vengeance for bad ideas!

Stef
Activity Score 8
Art director
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