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ChuckNorris's picture

whoa! great...I'm gonna buy one of those and sell my lemon for a ridiculous amont of money! ¬¬

ChuckNorris
Activity Score 834
Creative Director
purplesimon's picture

Hmmmm. The original idea is quite novel. However, within a nano-second I spotted a flaw.

Unless Ambi Pur is so toxic - sorry, smelly - how can these people stealing the car
or applying graffiti or even the chap looking to buy a jalopy know that these vehicles even have an air freshner in them?

Not thought through. One of the two CDs should have picked that up - and if they'd not also been the creatives on this job they might have done exactly that.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
djcool's picture

When buying a car, u get to look inside and check everything out. So, he must have smelt it while checking the car out.

Doing what I do best!

djcool
Activity Score 22
Art Director
hovsep's picture

If the added value of this car comes from Ambi Pur then I think Ambi Pur is pretty f***ing expensive.

hovsep
Activity Score 33
Art Director
Chris's picture

Do you think this could work without line?

Chris
Activity Score 1935
Art Director
nish's picture

What a tall, unbelievable promise, even by advertising standards.

nish
Activity Score 96
Creative Director
mikelite's picture

i agree, complete & utter crap.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

lara's picture

probably nose work more than eyes..........r u telling me this

lara
Activity Score 114
Copywriter
lara's picture

definately would work more if it would read like " hypnotizing smell.........makes ur car more desirable"

lara
Activity Score 114
Copywriter
act's picture

what is an expensive smell? and how convincing is it when the product itself looks so cheap.

act
Activity Score 535
Art Director
fbasquiat's picture

What a beautiful scam ad.

fbasquiat
Activity Score 10
Creative Director
nemesis's picture

How is this MY car, if its still in the car lot? I don't know. I don't find this campaign solid at all.

nemesis
Activity Score 765
Creative Director
popdistortion's picture

This ad is still fun. This was definitely the first execution they came up with. The other ones are just lame. This idea was flawed from the start because of the many reasons mentioned here already and it is not expandable. Sad actually, the art direction is quite good.

popdistortion
Activity Score 1592
Quill's picture

i like it

Quill
Activity Score 4
Copywriter
Pila's picture

this ad has legs. the graffiti one , nah.

Pila
Activity Score 177
Art Director |

Pila

rushton's picture

I quite like this one. Simple, cheesy but fun. The other two are not as good though.

rushton
Activity Score 17
Graphic Designer
jonft's picture

Well done wankers!

jonft
Activity Score 264
Creative Director |

jono

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