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Street

Campaign
Agency Network: 
Published/Aired: 
February 2009
Thinso Print Ad -  Street

Also From This Campaign 2

Description

Print advertisement created by Lowe, Peru for Thinso, within the category: Health.

Caption

Eliminates gray hair.

Advertising Agency: El Garaje Lowe, Lima, Peru
Creative Directors: Marco Caballero, Luis Ramirez-Gastón, Iván Tahara
Art Directors: Maria-Paula Villanueva, Andrea Tataje
Copywriters: Gonzalo Bégué, Carlos Banda
Illustrators: David Vega, Contraste Digital
Photographers: Leoonel Ortiz, Fernando Salomón
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flanders's picture

Can someone who understand this ad explain the idea please?

flanders
Activity Score 34
Art Director
rehpani's picture

para empezar el producto parece que no existe!!!

rehpani
Activity Score 312
Etorres Publicidad/ITSU
rehpani's picture

y no se entiende la idea

rehpani
Activity Score 312
Etorres Publicidad/ITSU
flanders's picture

Oh,I get it...the idea is good, but the visual needs to improve.(especially the people in the photos)

flanders
Activity Score 34
Art Director
everartz's picture

so whats the idea then?

everartz
Activity Score 7613
Art Director |

| everartz |

flanders's picture

when you get old, you need help for crossing the safety lines. But after the elimination of the grey hair, you will back to young age that do not need any help.

That is what i understand. BTW, do you understand the 3m earplugs ad? Does someone can explain that for me please?

flanders
Activity Score 34
Art Director
mikeelrapido's picture

I'm sure 95% of TG won't get this idea...

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Hibon's picture

women love grey hair ...

Hibon
Activity Score 3734

Simple ideas are the best !

firebug's picture

cant get

firebug
Activity Score 1113
J Designer's picture

terrible idea. Who helps people with grey hair across the street anymore?

J Designer
Activity Score 2420
Graphic Designer at Click Clack
J Designer's picture

terrible idea. Who helps people with grey hair across the street anymore?

J Designer
Activity Score 2420
Graphic Designer at Click Clack
Hibon's picture

I'm sure that a lot of young women will help George Clooney to get across the street ;)

Hibon
Activity Score 3734

Simple ideas are the best !

lamoscacojonera's picture

Trucho y lo que es peor, una porquería.
GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.

lamoscacojonera
Activity Score 296
wert's picture

jajaja xq tanto odio?

wert
Activity Score 77
Work
kto's picture

Por que tanto odio? De repente deberías llenar tu corazon de amor, escucha el ultimo disco de Arjona. Un abrazo

kto
Activity Score 26
Art Director at Mccann |

s

maxchionh's picture

this is pure crap...

maxchionh
Activity Score 255
Graphic Designer
shahid.h's picture

i guess the idea is something else here...nothing to do with street crossing...perhaps, its like when you see the hair and keep looking at it, you shift your eyes to the three visuals below that are positioned exactly below the grey hair section, and then you go back looking at the hair...meaning, you "eliminated the grey hair while looking at the ad"....

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
CurryJ's picture

Er, no...that's not the idea.

It's exactly as someone correctly observed. With grey hair you look old and people help you cross the street.

That said, it is admittedly, a bit far-fetched.

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

Marlus Lau's picture

Terrible product package.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
dlue's picture

soooo.... this is about showing people how hard it is to see a human hair against a coloured background?.... too bad it would have been cool if it didnt take me so long to figure out what you wanted me to see

dlue
Activity Score 342

cheers,
dlue

silvi's picture

Let´s see... Idea is not bad. Execution is too complicated. hard to understand.

silvi
Activity Score 4172
Copywriter
rolling.stone's picture

agree

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

paumarques's picture

jajajjjjajajajajajajajajjjjj!!!!!!! bonísssim.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

biztoketz's picture

intellectual jerk-off

biztoketz
Activity Score 41
Copywriter at copywriter - euro rscg 360
Blashyrkh's picture

Goddammit. Had to stare at the ad for minutes to understand what does a shiny thin wire has to do with it. It's a damn Cruella De Vil hair.

Blashyrkh
Activity Score 32890
Art Director
red-red's picture

yo no comprendo

red-red
Activity Score 66
Creative Director
Guest's picture

MUY BUENO! EXCELLENT.

Guest
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