Agency Network: 
February 2008


Print advertisement created by Leo Burnett, United Kingdom for Think!, within the category: Public Interest, NGO.


Don't drink and drive.

Advertising Agency: Leo Burnett, London, UK
Executive Creative Director: Jonathan Burley
Creative Directors: Tony Malcol, Guy Moore
Art Director: Bertie Scrase
Copywriter: Philip Deacon
Designer: Rory Neighbour
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askon's picture

What is a phonebox?

I think all they need is a lens flare and a floor reflection and this could be one of the worst ads of 08.

Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Jet Lee's picture

The public payphone booth where Clark Kent goes inside and gets changed into Superman. :)

Jet Lee
Activity Score 127
Art Director at BBDO Singapore
JAGGY's picture

Liked your description. Haha.

Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

Crisp One's picture

art direction reminds me of the video bumpers on Mtv back in '05ish

Crisp One
Activity Score 2005
Other at New York

good pun intented!!!!!

Activity Score 120
mishkaa's picture

nice...but they got me lost in the end.......the drink drive conviction thing...i'm not aware of this thing....

Activity Score 296
ChuckNorris's picture

In the UK, if you get caught driving while drunk, you keep the record for 11 years in your driving licence.

Activity Score 834
Creative Director
Davosk's picture

I think these are way off the mark and not much of a deterent for those dumb enough to drink and drive.

Activity Score 4815
Art Director
Alistair C.'s picture

bad art direction and boring copy, really uninteresting, especially for the target.

Alistair C.
Activity Score 692
Anzor's picture

its not a good way to approach a drunk man who is going for a drive ... to tell him about china and cats and bathtubs

Activity Score 32
Graphic Designer
ZaboZaboZabo's picture

Weak copy, bad art. If it was greek or turkish you would give it a 2. (I'll give a 3).

Activity Score 593
Art Director
teenie's picture

At first I thought this was about being in jail for 11 years. And I didn't get it.

After reading the comment, I realize it's about haveing a DD conviction on your licence. I still don't get it.

Does that mean you can't drive for 11 years? Or you have an embarassing note on you rlicence?

Activity Score 1894
nomienick's picture

I think this ad just highlights the shit legal system in UK. it highlights the fact that people dont go to jail for drink driving and even with a DD ban, they can still have the freedom to watch the tv, and still eat the same foods and breathe the same air... which then highlights the irony that you can also do these things in a (UK) jail. takes the piss.

Activity Score 44
Graphic Designer
teenie's picture

If that's the case--the law and the ad both suck. What kind of deterrent is that, anyway? "Oh, you were drunk driving! I hearby put these words on your drivers' licence! Have a nice day!"

And shouldn't the ad be trying to change people's behaviour, instead of promoting all the fun things you can do while you're still a free man/woman?


Activity Score 1894
phoamcor's picture

That is among the worst art direction of all time.

Copy is wanky.


Activity Score 1284
cp's picture

i beg to differ that the copy is bad. art well ...

u just cant imagine that 11 years driving ban, like all the supposedly-unbelievable-facts u would have done in 11 years

Activity Score 354
Creative Director
teenie's picture

I don't have a car and it sure doesn't feel to me like I'm living in prison. I take the bus!

Activity Score 1894
bhangbhang's picture

Where are my leg warmers and plastic bangles.... so 80's

Activity Score 44
Creative Director