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Published/Aired: 
January 2010
Description: 

Our land revealed

The Wines of British Columbia

Creatives:

Print advertisment created by Pearly&White, Canada for The Wines of British Columbia, within the category: Alcoholic Drinks.

Advertising Agency: Pearly&White Communications, Vancouver, Canada

Creative Director / Photography / Retouch: Ken McCarty

Creative Director: Blair Dewan @ Elephant Ideas

Comments (12)

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Highest Rated

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Kinda dull idea.
And piss poor Photoshop.

The Jobless Writer
Will Think for Salary

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Kinda dull idea.
And piss poor Photoshop.

The Jobless Writer
Will Think for Salary

NamalG's picture
NamalG
Activity Score 44

bad photoshop!

quokkies's picture
quokkies
Activity Score 251

I think the campaign say that the wine was made by natural grape and mineral water.
Photoshop is poor but the idea is temporary ok. Cheers

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Bad photoshop, nice idea

djinnn's picture
djinnn
Activity Score 39

when I see something like this, I think of a college kid, not an agency

WillyLatasa's picture
WillyLatasa
Activity Score 616

So? Is that a bad thing? How do you started as an art director? Not being a student? You started as a pro from the beginning? Where are you working? Where's your work published?

"Bright ideas bring better results"

nomi49's picture
nomi49
Activity Score 18

I agree. Everybody starts from zero. Nobody is a pro from the beginning. But for your big product campaign you won't pay a rookie who can't even Photoshop? Would you?

ivan's picture
ivan

Maybe he refers to the work being fresh as student work.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

what?

zerocool's picture
zerocool
Activity Score 455

Bad line, bad photoshop....nice idea.

I critique bad work, I dont do good work.

shitmonk's picture
shitmonk
Activity Score 465

absolute silhouette?

red-red's picture
red-red
Activity Score 66

I love wine. I don't like this campaign. visual photoshop/retouching is so bad in details.

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