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Published/Aired: 
June 2009
The United Church of Canada Print Ad -  Joints

Description

Print advertisement created by Smith Roberts, Canada for The United Church of Canada, within the category: Other.

Caption

Does it matter how you achieve your spiritual high? Join the discussion.

Advertising Agency: Smith Roberts Creative Communications
Creative Directors: Brian Smith
Art Directors: Jenny Luong, Greg Kouts
Copywriters: Brian Smith, Matt Hubbard
Photographer: Philip Rostron
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Highest Rated

iambusy's picture

its a debate...nice...

iambusy
Activity Score 2219
Copywriter |

busy.

Notorious's picture

omg!! the church has gone crazy !

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

everartz's picture

and tell me when did the church ever meant something other than that?

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Ok, weed kills now.

Guest
Guest's picture

lame.

Guest
Guest's picture

this is at "bad student" level

Guest
Punch's picture

Brother, mejor enciendelo y ruedalo.

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Guest's picture

pot will take you to a higher plane than religion

Guest
Spiffy's picture

Funny stuff.

Spiffy
Activity Score 5
Guest's picture

pineapple express

Guest
Guest's picture

you role messy.

Guest
Guest's picture

Se lo hubiera fumado antes y hace alguito mejorshhh!!! ajajaja

Guest
just write's picture

I don't see any idea at all...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

This has to be a first for the Western Church... Only in Hinduisim or in Sufism do you come across something like this where a spliff takes you closer to God..Nice

Guest
Guest's picture

No idea...no particular target...and clearly the art is ripped off from the movie 'Pineapple Express'...they even call it a "cross joint" in the movie

Guest
everartz's picture

pfffffff.....

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

bad rolling!

Guest
Guest's picture

the United Church of Cannabis:D

Guest
Guest's picture

What would Jesus do?

And how much of it?

Guest
Guest's picture

People who are not interested in spirituality/church etc. will not be intersted in any advertising coming from such an institution.
From that point of view it is a good move not to actually obviously sign an ad as a "church" or whatsoever. they invite to a discussion...
(here on aotw you see what client it was made for but in real world not)
on the other side, I wonder whether people who actually have a certain affinity to spiritual matters would be attracted by such a visual.
i'm not saying yes or no. i just don't know. It's also not as if I had a better solution. it's not an easy one here. bit of a strategic dilemma.
if you are too "churchy" u can forget to interest "new people" for your cause. If you are too "unchurchy" people say the church goes crazy.

needs a lot of thought.

but one thing is clear: BAD ROLLING

Guest
Guest's picture

so if its advertising for a church, why dont they roll the ganja into bible papers?!

Guest
ackattak's picture

Fuck you, Smith Roberts.

ackattak
Activity Score 396
Copywriter
Guest's picture

Of course... Old Religion practices always making you feel guilty.
Maybe you should smoke one before this ads :D IT WOULD HAVE BEEN BETTER!! :D :D

Guest
Guest's picture

Se lo fumaron bien biche :D

Guest
Guest's picture

Have to comment on the terrible rolling as well. Anyone who smokes pot religiously would be ashamed of these spliffs. Second, this has nothing to do with Pineapple Express. These two joints aren't even connected. They are two separate spliffs laying on each other. Third, the cross joint or windmill ting was around long before Pineapple Express. And last, the person who rolled these abortion doobs would clearly be completely unable to roll a real cross joint.

Guest
Guest's picture

Scam ad made to make some news for the people who did it. Idea: 0 Creativity: 0

Guest
Guest's picture

I would think that any church would want to go out of its way to NOT point out that religion is a drug that can get you hooked. Normally it is the anti-religious types who point out it is the opiate of the masses.

Me, I prefer pot. It is cheaper, less min-rotting and you don't have to hang out with religious nuts.

Guest
Guest's picture

It's meant to provoke conversation.
It did.

Guest
Guest's picture

killing me soflty with this ad !
u most be kidding

Guest
Guest's picture

It provokes conversation because it's dreadful.

Guest
Guest's picture

fumense un buen porro mejor

Guest
Guest's picture

first off, there are stupid questions! i say this because i am a human writing this and have bias and am judgemental. so yes, in the case that there are, what they pertain to is of importance as well. in this case, does it matter? for the sake of spirituality by that i mean awareness, we will pose another question. if the question is stupid can the answers we obtain from that ignorance be wise? well, them being of themselves sure. but in realtion to a stupid question not so much. reason for that being, and using this case as my example, asking questions with terms that are undefined, or shall we say open to interpretation by the audience, leaves any answer given slave to its own subjectivity in ones own opinion of such terms. this case the term, of course, being "spiritual high" is undefined on any level making ambiguosity the flavor of the day and from my experience that means one thing, someone is scared. next time use words that mean something and you might do something worth our while.

Guest
Mulyanto's picture

For some reason I like this visual ad, it's thoughtfull. Christians lifestyle today enjoy living in God as using mariyuana than concern about understanding the truth.

Mulyanto
Activity Score 46
Graphic Designer
iambusy's picture

its a debate...nice...

iambusy
Activity Score 2219
Copywriter |

busy.

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