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Sign To Teach To Sign

Agency Network: 
Published/Aired: 
December 2012
The Times of India Print Ad -  Sign To Teach To Sign

Description

Print advertisement created by TapRoot, India for The Times of India, within the category: Media.

Advertising Agency: Taproot, Mumbai, India
Chief Creative Officers: Agnello Dias, Santosh Padhi
Executive Creative Directors: Agnello Dias, Santosh Padhi
Creative Directors: Agnello Dias, Santosh Padhi
Copywriter: Agnello Dias
Art Director: Abhishek Sawant
Typographer: Pallavi Apte
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certaintly's picture

i like

certaintly
Activity Score 3994
Shawali's picture

Unreadable. Nobody will bother trying to decipher it. Definitely a page turner. At least people will read their magazine faster.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

certaintly's picture

it's not supposed to be readable.

At least the way i understood it, it's a bunch of different people's signatures to make up the form of a letter

certaintly
Activity Score 3994
certaintly's picture

upon further inspection, wow. it IS supposed to be readable.

fail

certaintly
Activity Score 3994
kleenex's picture

Not good at all.

kleenex
Activity Score 51166
Web Designer/Developer
Klara K.'s picture

Too hard to read. People won't give their time to concentrate hard to read the ad.

Klara K.
Activity Score 3343
Charles University in Prague
my mind bursts's picture

Nearly brilliant but possibly a disaster for all the reasons given above - a tougher read if rewarding will be retained for longer as a direct consequence of the effort required. It is true to the idea but three or four lines might be enough.

my mind bursts
Activity Score 94
Producer/Director
andylefty's picture

Doesn't communicate.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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