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Grandmas

Agency Network: 
Published/Aired: 
March 2008
Description: 

Print advertisment created by Publicis, France for The Sugar Collective, within the category: Public Interest, NGO.

Are we not overreacting to the dangers of sugar? Learn more about sugar at sugarontheweb.com.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Benoit Blumberger
Copywriter: Thibaut Froment
Photographer: Jean-Yves Lemoigne
Art Buyer: Nathalie Benchetrit
Photo retouching: Fred Perrot

Comments (13)

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sumsum's picture
sumsum
Activity Score 613

and why should she put in sugar not beeing able to drink it???

edragal's picture
edragal
Activity Score 44

agree!

peterstrange's picture
peterstrange
Activity Score 141

Great art direction.

krautland's picture
krautland
Activity Score 3216

yes, nice art direction.
but this visual should have been a police recruitement ad or some life insurance policy thing... or hey, perhaps about underwear (can't wait to see you make *that one* work...).

xxxx's picture
xxxx
Activity Score 19

i like it..., has got insight!

FlyingDogs's picture
FlyingDogs
Activity Score 968

Lovely!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

robottttrockkkk's picture
robottttrockkkk
Activity Score 814

la expresion de las viejas, jaja.

[ http://eltubedeyou.blogspot.com ]

Inverted's picture
Inverted
Activity Score 193

I love the art in this one, and it is alot better than the other one. But i still think the message blows. Sugar = bad! but sugar also = money for alot of people.

capywriter's picture
capywriter
Activity Score 5509

I totally agree with the first comment... something's wrong here. She protects herself at a moment sugar is actually harmless (I know, I get the idea of 'overreacting'), but after that she will just drink it??!

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Actually, she's protecting herself when sugar is MOST dangerous.
Do you know how many little ol' ladies injure themselves on those sharp corners of sugar cubes? They could leave a nasty, deadly dent on the foot when dropped. And those razor-sharp edges could easily slash a delicate, papery hand if you're not careful. They have to be extra cautious until the cubes are completely dissolved in those afternoon teas with cookies...

Néstor's picture
Néstor
Activity Score 126

excelente campaña!!

ZappingLatam.com

capywriter's picture
capywriter
Activity Score 5509

Well Jet, your comment would make sense indeed... if there wasn't the 2nd execution...

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Naturally.

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