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Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by Publicis, France for The Sugar Collective, within the category: Public Interest, NGO.

Caption

Are we not overreacting to the dangers of sugar? Learn more about sugar at sugarontheweb.com.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Benoit Blumberger
Copywriter: Thibaut Froment
Photographer: Jean-Yves Lemoigne
Art Buyer: Nathalie Benchetrit
Photo retouching: Fred Perrot
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sumsum's picture

ok, nice try to put out even the last bit of sense.

sumsum
Activity Score 613
copywriter
wildbore's picture

hahaha...i love d humour!

wildbore
Activity Score 749
Creative Director at - - -
Byte's picture

The art is beautiful, but the idea sucks. Sorry.

Byte
Activity Score 327
Art Director |

Byte!

Tripioso's picture

It's a proper time for an and like this. One of these das you can not live, because life is dangerous.

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Inverted's picture

since weight and obesity related medical expenses in the EU is now bigger than that of f.eks smoking, i would say thats a pretty dumbass comment.

Inverted
Activity Score 193
Westerdals
The Man Who Never Had A Blog.'s picture

I Agree (Mr. Tripioso)
And also, results funny por the target market, I think.

The Man Who Nev...
Activity Score 19
Monterrey, México
krautland's picture

that visual had me excited. I wanted to read the line.

thing is .. I wish I hadn't. the line sucks and that killed the ad.

krautland
Activity Score 3216
Art Director at erm... no calls please.
robottttrockkkk's picture

esta buena la exageracion.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
muxa's picture

Very good! Not too forced, cause the idea it's to be funny. Well done!

muxa
Activity Score 602
Copywriter
but_why's picture

Are we not thinking that this is a stupid idea?

but_why
Activity Score 280
Watford
pixelbomb1's picture

if you look close you will see the daughter's boobs. "nice" and the panty line is showing a bit?

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Inverted's picture

i agree! nice "boob spot"

Inverted
Activity Score 193
Westerdals
Jet Propulsion Lab's picture

Chris Hansen of Dateline on NBC is looking for your ass, BTW.
You actually DO look like one of them guys they show on the program...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Inverted's picture

This is about as dumb ass making ads that are pro smoking. In Norway, stores are finaly starting to take sugar related product away from the cash registers, this is just a set back for sociaty.

Inverted
Activity Score 193
Westerdals
Guest's picture

She does it wrong way. She should cut the cake with her left hand and should keep her right hand safe.

Guest
pixelbomb1's picture

what if she is lefty? she is saving the left hand?

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

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