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The story of AIDS

Published/Aired: 
February 2008
 The story of AIDS

Description

It is a slice-of-life shot of three low grade film posters stuck in a row. Reshma ki Jawani (Reshma's youth) followed by Ek Hi Bhool (Just one mistake) and Bhayaanak Maut (Evil Death). Indicating that unprotected sex can lead to sure death. The line in Hindi towards the end speaks of protecting oneself against HIV by using a condom.

Art Director: Minoti Shetye
Copywriter: Gwendoline Fernandez
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Highest Rated

creativeworld's picture

very good work

Congratulations!
Minoti and Gwendoline

creativeworld
Activity Score 6
ricklongo's picture

Huh?

ricklongo
Activity Score 1244
graphikamaal's picture

Please translate it for those who don't understand the language.

I didn't like it much but here's what it means for others :

Visual of C grade Hindi movies.

"Use condoms for prevention of ads"
issued by Dainik Bhaskar

graphikamaal
Activity Score 111
JediByKnight's picture

the titles on the three old hindi movie posters are (left-to-right):

1. reshma's (wild) youth

2. just one mistake

3. a horrifying death

use condoms, save yourself from aids.

never mind...

JediByKnight
Activity Score 184
Copywriter
Wordnerd's picture

oh, this is actually nice! Like the bollywood stuff connected with aids, because in those films everything seems so easy. together with those titles it goes boom!

Wordnerd
Activity Score 6692
Copywriter
sonucoues2002's picture

simply superb

sonucoues2002
Activity Score 804
visualizer
vinaywins's picture

Congratulations!
Minoti and Gwendoline
Keep up the good work:-)

Vinaywins
www.freewebs.com/vinaywins

vinaywins
Activity Score 138
Copywriter |

Vinaywins

iT-iS-i's picture

No mannnnnnn! What does this achieve if nothing at all? A quick glance and then?

Who turned the world upside down?

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

ahtiras's picture

good work.

ahtiras
Activity Score 51
Copywriter
FarFromFlorida's picture

What does Hindi Posters to do with AIDS?

FarFromFlorida
Activity Score 104
Copywriter
creativeworld's picture

very good work

Congratulations!
Minoti and Gwendoline

creativeworld
Activity Score 6
sgkatarnavare's picture

New way to convey the message.
VERY GOOD. LOVE IT.

sgkatarnavare
Activity Score 52
General Manager at Mumbai
puppiepoppy's picture

Bravo!!! The only ad from India written in Hindi wordings....unlike most India stuffs we see here in Ad of the world.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

ad_maniac's picture

simple nd straight but very creative way of conveying the message...

ad_maniac
Activity Score 7
bhopal |

TRYING TO MAKE BEST MORE BETTER

Hiten86's picture

Works, for the average indian atleast.
put's the point across to even the lowest classes of people (no offence)
it does what it's meant to do!

Hiten86
Activity Score 72
Symbiosis Institute of Design |

Devil is in the details,
Lets keep it simple!

http://www.simplycircular.wordpress.com

Guest commenter's picture

really this is verry good work.I like this ad your concept is very good......

mukesh kumar
national institute of fashion techonology (new delhi)

Guest commenter
darshana's picture

it's too good

i like the concept

darshana
amits's picture

aids ki roktham bollywood estyle..... very good keep is up

amits
Activity Score 77
Graphic Designer
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