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Newspaper spread

Agency Network: 
Published/Aired: 
June 2009
The Star Print Ad -  Newspaper spread

Description

Print advertisement created by Volcano, South Africa for The Star, within the category: Public Interest, NGO.

Advertising Agency: Volcano Advertising, South Africa
Creative Directors: Francois Boshoff, Glenn Jeffery
Art Director: Dustin Sinclair
Copywriter: Carl Richardson
Photographer: Simon Scholtz
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car9's picture

very nice

car9
Activity Score 15
Art Director at Creative Juice\Sil
Guest's picture

GUYS THIS HAS BEEN SO DONE BY THE SALVATION ARMY. DON'T YOU FOLLOW AWARD SHOWS?

Guest
rolling.stone's picture

Do send link mr. guest,

This is really great Idea.

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

A stranger abroad's picture

This works.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Guest's picture

I like this a lot. Great use of medium. Nice guys.

Guest
alvinpck's picture

This is not even an ambient piece. What is so great about the medium used here? It's just a print.

alvinpck
Activity Score 1467
Art Director
Guest's picture

great!!!

Guest
tirthomitro's picture

good execution and very bertolucci-ish in conceptualization!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Been done. super old.

Guest
Guest's picture

Clever use of media

Guest
Guest's picture

I'm jealous !

Bonne idée...

Guest
Guest's picture

great!

Guest
Guest's picture

uh-oh i'm fearing that all the people on this site are rookies now, who apparently have never seen old work. Where have all the ad people gone!!!!

Guest
Guest's picture

This is great I love it...

Guest
Guest's picture

Absolutely love this idea. Takes the newspaper you're reading in your hands into a new context when you see it's also a blanket for this child. Powerful.

Guest
Guest's picture

This has been done a number of times already. I think it would have been more effective if they used an actual/crumpled page, instead of a picture of the page photoshopped on top of the boy.
Besides, in my country and I guess anywhere else where there are people living on the streets, these less-privileged people actually use newspapers as blankets.

Guest
AlphaDog's picture

Good Work

AlphaDog
Activity Score 265

Seek and Destroy

joelapompe's picture

Done a lot of times... and especially once in a very very similar way (CLIO silver...) :
http://www.joelapompe.net/2009/11/29/homeless-child/

joelapompe
Activity Score 3853
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