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Music

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by McCann, Kenya for The Standard, within the category: Media.

Caption

Where there’s news, there’s The Standard.

Advertising Agency: Mccann Kenya, Nairobi, Kenya
Creative Directors: Tarun Batra
Art Director: Tarun Batra
Copywriter: Inam Kazimi
Photographer: Simon Cox
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silenciorn's picture

I'm really ignorant about Kenya, but i'm guessing this drummer is famous. Don't like much the photograph. But if he is famous I think it's ok. A good idea. Now, if this drummer is not famous, it's not a very good job. At least they could have work on photographs a bit more. And if he isn't famous where's the news?

silenciorn
Activity Score 153
MoO media |

si fai il mio nome, non ci sono più...

unaquestionediali's picture

it's kenya guys, maybe one of the first thing i see from a kenyan agency.i don't think they have gorgeous photographers and all the facilities we are accostumed to.

so good job rafiki! mambo?

unaquestionediali
Activity Score 484
Copywriter |

-----------------------------
in advertising SCRIPTA VOLANT
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Cedars's picture

A well-known - not known ... What's the difference? Matters rhythm of the music, the drummer who asks. And it is associated with the rhythm of news in the newspaper

Cedars
Activity Score 77
Administrative at Market-Studio.com |

Advertising in Siberia via www.Market-Studio.com

scarfinati's picture

i think the color photo throws it off. maybe a black and white would help to emphasize the color paper.

scarfinati
Activity Score 843
Art Director
scarfinati's picture

The difference is, its not news if that guy isnt someone newsworthy.

scarfinati
Activity Score 843
Art Director
slip's picture

agreed.

*****

slip
Activity Score 919
designer |

SJB

Guest's picture

A black and white image would probably work better with the newspaper in color to maintain its brand.
And yes, if the drummer is not newsworthy it just is not news.

Guest
Guest's picture

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Guest
Guest's picture

Am a Kenyan, i do not know the drummer, the thing was interesting but did not really capture a lot of attention it was almost just another work of art!

Guest
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