Agency Network: 
December 2008


Print advertisement created by CHI & Partners, United Kingdom for The Roy Castle Lung Cancer Foundation, within the category: Public Interest, NGO.


Second hand smoke in the home hospitalises 17,000 UK every year.

Advertising Agency: Chi & Partners, London, UK
Creative Director: Ewan Paterson
Art Directors / Copywriters: Clark Edwards, Nick Pringle
Photographer: Kelvin Murray
Account Director: Melanie Portelli
Planner: Sarah Clark
Typography: Dan Beckett, Craig Ward
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Guest's picture

whoa that's creepy. definitely got my attention. sobering statistic as well, i just wish there was some body copy if they're making a claim like this.

corre's picture

damn smokers.


Activity Score 196
Guest's picture

This is absolutely fabulous! The adult sized arm and hand holding the cigarette fits perfectly with the image. Shock value is great. It doesn't need any copy....the message is clear.

Guest's picture

bab idea nothing new

Guest's picture

Done before...

Guest's picture

Yeah, I bet. Put up.

Guest's picture
brndnrap8's picture
Activity Score 170
Art Direction
Guest's picture

the 'adult' arm may be a clever piece of photoshop, but it is completely unnecessary. The line says 'second-hand smoke'. But you see, if you only have a child holding a lit cigarette, it's a done image. So the adult arm had to be done.

capywriter's picture

the adult arm is just the visualization of the 'second hand'. It's not because it's written that it's visually forbidden, is it? Here I think it really does add something to the ad, so ok for me.

Activity Score 5509
Copywriter at Freelance
Guest's picture

Who is this Calder Batman and why did he do it first? Why London Chi following Edmonton footprint.

miserablybeautiful's picture

Very strong message indeed.

Activity Score 20
Damilexydollzz's picture

This is Komolafe Oluwadamilola of Caleb university Lagos state-This message is a very clear message it deals about how forbidden the smoking of cigar is to the society.Smoking of cigar leads to cancer of the lungs and you have to help protect it by abstaining from smoking the cigar.

Activity Score 12
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