Imagination, Sherlock Holmes

Agency Network: 
March 2011


Print advertisement created by Y&R, Argentina for The Read Foundation, within the category: Professional Services.


Use your own imagination

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Creative Directors: Martin Mercado, Demian Veleda
Art Directors: Matias Varise, Cristian Delzart
Copywriter: Manuel Gomez Dodero
Illustrator: Cristian Delzart
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starmiyu's picture

I really like it!

Activity Score 8
bakamono's picture

Whats a nike logo gota do with this?

Activity Score 1002

because therefore it is

Martijn's picture

I like it, but this one is really close (and better in my opinion):

Activity Score 1888
Copywriter at nurun |

shahidali's picture

Great opportunity lost. Like the idea but the execution messed it up. You don't need so many pipes to elaborate on the freedom of imagination. A few with distinction would have sufficed. Too small and grinned visuals have failed to give prominence to the different pipes and have marred the execution.
It could have been so better with six or seven distinct pipes and the same copy.
Like the choice of old book cover though. Gives the retro effect.

Activity Score 4069
Dhaka, Bangladesh |


ace85le's picture

Not as good as the whale one. I mean, whales can really come in various forms. But a pipe? Come on. A bit forceful to include pipes of pink and blue for Sherlock Holmes isn't it.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

NataliaLima's picture

This one really got me thinking. How come no one realized the book cover says Seherlock?

Activity Score 1380
Billoughsby's picture

Ceci n'est pas une pipe

Activity Score 5150
Art Director |

That's it.

dr_alfonso_bremel's picture

there´s a nike logo

Activity Score 179
Caldas Naya |

Dr. Alfonso Bremel

Glut's picture

the best of this ads is the tone.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.