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Agency Network: 
Published/Aired: 
April 2011

Description

In Quebec, more than 3 million people are without access to a family doctor. When someone lack access to a family doctor, all his family suffer. Without government funding, this situation will continue to deteriorate.

Print advertisement created by BCP, Canada for The Quebec Federation of Family Doctors, within the category: Health.

Caption

When she suffers and doesn't have access to a family doctor, her whole family suffers.

Advertising Agency: BCP, Montreal, Canada
Executive Creative Director: Étienne Bastien
Art Director: Jonathan Rouxel
Copywriter: Étienne Bastien
Agency Producer: Frédérique Bissonnet
Account manager: Jean-Louis Dufresne
Account supervisor: Ginette Villiard
Graphik designer: Marc Bilodeau
Production House: la cavalerie
Photographer: Jean Malek
Productrice: Marie-Josée Larocque
Set designer: Susan MacQuarrie
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Highest Rated

Hammad S's picture

the boy looks happy..

Hammad S
Activity Score 484
henito's picture
henito
Activity Score 560
Copywriter
jackmancer2017's picture

Not exactly the same but I can see your point. The other ones in the campaign are slightly better then this one though.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
atb2005's picture

Exactly the same idea. And I am sure they knew about this previous campaign.

atb2005
Activity Score 13557
spaceopera 3000's picture

such a pity..

spaceopera 3000
Activity Score 37

life without music would have been so unfair.

Ron Burgundy's picture

composition IMO is too dark, nice try though

Ron Burgundy
Activity Score 1630
Art Director at Southern California
YJ's picture

Too dark? It's about pain and suffering. Do you want everything bright and sunny? And Henito, you can bang your copying drum all you want. There is a similarity in that it uses a family, but these are not the same. I really like this campaign. The art direction and retouching are great.

YJ
Activity Score 375
Art Director
Ron Burgundy's picture

too dark as in hard to see, but then again im looking at it on my smartphone in the middle of the day

Ron Burgundy
Activity Score 1630
Art Director at Southern California
YJ's picture

Aha. That makes sense then. :)

YJ
Activity Score 375
Art Director
Ethan Base's picture

I love the intensity. The art direction is impeccable.

Ethan Base
Activity Score 227
henito's picture

If you don't know a Cannes winner from 2 yrs ago, you should stay away from publishing anything on a blog about creativity.

henito
Activity Score 560
Copywriter
UndoRedo's picture

Besides being EXACTLY THE SAME CONCEPT (a secuence in wich every frame of the action is replaced by a family member), it has horrible, hoooooooorrrible copywhriting, that makes you realize the image doesn't even correspond with the idea in general, i though this was a heard attack, a stroke, any explanation of the falling action. On the art direction department i'd say i dont have a problem with the darkness, but i think the scene is too posed. And im not digging the typo doesn't correspond with the mood.

UndoRedo
Activity Score 101
Copywriter at Forero & Rivier
Hammad S's picture

the boy looks happy..

Hammad S
Activity Score 484
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