Pig nose, 2

Agency Network: 
October 2010

Print advertisment created by McCann, South Africa for The Patisserie, within the category: Food.

Advertising Agency: McCann Erickson, Johannesburg, South Africa
Creative Director: Vanessa Pearson
Art Directors: Yvonne Hall, Sarita Immelman
Copywriter: Peet Engelbrecht
Photographers: Michael Lewis, Nick van Renen
Illustrators: Michael Lewis, Nick van Renen

Comments (10)

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Highest Rated

reasonwhy's picture
Activity Score 147

Freaking me out.

jackmancer2017's picture
Activity Score 6992

Weird visual, is it a drawing, is it 3D or is it a photo? :P Doesn't really communicate very well though, specially if you don't know this brand.

picopalqlea's picture
Activity Score 999

weird indeed, but does it really matter what media they use? I think they look great! from the artistic point of view.

morse's picture
Activity Score 18024

I really like the images, but I'm confused about the message as well.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Richard Finch's picture
Richard Finch
Activity Score 201

I find the metaphor easy to understand.
Just consider what pigs are usually known for: greed, surfeit.
Visiting The Patisserie will bring that out in you.

Guest's picture

Controversial. Is this a plus or a loss for the client's image?


Billoughsby's picture
Activity Score 5144

Dislike the gamy overriding taste this leaves that every possible button has been pushed five times to treat a photograph so it looks like some other medium. (To add insult to injury, it's not even clear, as Jack says, what that something else was supposed to be. --A watercolor? --An old illustration?)

The whole game hauled back to the aspirations of 1995. Not good.

That's it.

reasonwhy's picture
Activity Score 147

Freaking me out.

Guest's picture


velle's picture
Activity Score 1550

I don't get the need for the overwrought illustration, but I have a feeling I'm missing out on some kind of historical cultural reference here...

Hibon's picture
Activity Score 3734

I dont get this.... why pig nose ? (even if the metaphor "easy" to understand i dont think this is a good idea)

Simple ideas are the best !