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Gold Market - May 2008

Agency Network: 
Published/Aired: 
June 2008
The One Show Print Ad -  Gold Market - May 2008

Description

Print advertisement created by SS+K, United States for The One Show, within the category: Professional Services.

Advertising Agency: SS+K, New York, USA
Chief Creative Officer: Marty Cooke
Creative Directors: Matt Ferrin
Art Director: Matt Ferrin
Copywriter: Sam Mazur
Print Producer: Jeannie O'Toole
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sumbody's picture

Wasn't there an mtv campaign just like this?…mh…yes, it was.

sumbody
Activity Score 134
Art Director
AD1014's picture

go BBDO New York.......!

AD1014
Activity Score 307
Graphic Designer at nyc
creativearmy's picture

can some one explain to me?

creativearmy
Activity Score 24
rdyr
LimitedTimeOffer's picture

I presume the idea is:

- It looks like a regular commodity price chart, in this case the price of gold.
- The price of gold goes up during the One Show Festival.
- This is because gold "supply" is limited due to all the gold awards being given out (notably to BBDO) during the One Show period.

Is this a good ad? Not in my humble opinion.

LimitedTimeOffer
Activity Score 200
Advertising Agency
NatalieM's picture

Simple!

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

krautland's picture

I do quite like this.

krautland
Activity Score 3216
Art Director at erm... no calls please.
rebelscum's picture

Look! Pencils!!

Don't get it?!? That's ok, here're some arrows.

Still kinda vague?!? S'ok, here're some little headlines on the arrows.

STILL lost?!? No worries, we put a fancy headline about the price of gold.

TA DA! An ad for one of the biggest shows of the year to honour creative communication.

Goooooooooooooooooooooooooo Excel Vista.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

annie_us's picture

Is this a sample work, simple work?

Annie_us

annie_us
Activity Score 90
Graphic Designer at Working in an International Advertising Agency
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