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Hiroshima

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by BBDO, Russia for The Moscow News, within the category: Media.

Caption

Things hard to explain, in a language you understand.

Advertising Agency: BBDO Moscow, Russia
Creative Director: Andreas Toscano
Copywriter, Art Director: Andreas Toscano
Photographer: Nickolay Kvatnikov
3D and retouching: Fiero Animals Studio
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Highest Rated

Blashyrkh's picture

Rare stuff from Mother Russia but very nicely done. Seems the CD is not russian.

Blashyrkh
Activity Score 32890
Art Director
Blashyrkh's picture

Rare stuff from Mother Russia but very nicely done. Seems the CD is not russian.

Blashyrkh
Activity Score 32890
Art Director
pabloaotw's picture

BBDO

pabloaotw
Activity Score 235
Art Director
Blashyrkh's picture

I mean, Russia rarely submit on AOTW, but those rare entries are well done. Lost in translation.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

Recent beauty clinic prints from Russia was nice

Guest
alexander_bickov's picture

Great execution.

alexander_bickov
Activity Score 3279
Guest's picture

I get it, and it's nice, but an a-bomb hasn't been dropped in over 60 years. They are just getting around to discussing it?

Guest
Guest's picture

Explosion is easy to explain than to create this ad.... Good art work but weakens the message.

Guest
Guest's picture

great one, moscow!

Guest
kripaakar's picture

good art but the copy is not as effective like the art

kripaakar
Activity Score 522
Administrative
Grace's picture

I thought it was the other way around...
I found the copy really smart...
and then the art (while very pretty) doesn't really match it. What is so hard to explain about a bomb?

Grace
G¨B's picture

Really nice .

G¨B
Activity Score 97
Copywriter at WSA Advertising & Design
silvi's picture

La pieza es buena porque cuando uno la ve, lo primero que ve es la bomba de Hiroshima. Después uno se da cuenta de que está hecha de diario. El objetivo está cumplido.

silvi
Activity Score 4172
Copywriter
Guest's picture

limpia, hermosa, simple...

Guest
rolling.stone's picture

copy lost in translation

magnificent art

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

SoCH_TO's picture

Good Art Direction

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

maashookshee's picture

great every thing ..... respect

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Srivatss N Iyer's picture

excellent idea

Srivatss N Iyer
Activity Score 121
Copywriter at RK Swamy BBDO
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