The Gazette's Olympics, Running

Agency Network: 
July 2012

Print advertisment created by Bleublancrouge, Canada for The Montreal Gazette, within the category: Media.


Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Director: Sebastien Lafaye
Copywriter: Maxime Paiement
Photographer: Simon Duhammel
Retoucher: Visual Box

Comments (8)

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Black Hour's picture
Black Hour
Activity Score 368

Concept isn't new, plus it look like the reporter can catch with them (obviously) so it feel like they will be late on the news

psykart's picture
Activity Score 999

If you see anyone closer...

Black Hour's picture
Black Hour
Activity Score 368

*can't catch
Damn you french autocorect!

robthelad's picture
Activity Score 120

I think the reporter must belong to a rival station, he can't keep up but the Gazette can...

Dangerous to do an ad that has a 'negative' concept to sell. it's only slightly safer than starting your copy with... "imagine..."

kleenex's picture
Activity Score 50602

not that special at all.

fractalrene's picture
Activity Score 1504

hmmm... no.

mr.x's picture
Activity Score 998

It would be funnier if the reporter was running beside them. The message would be clearer.

zyazyaveka's picture
Activity Score 155