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Agency Network: 
Published/Aired: 
August 2009
The Monkey Nightclub Print Ad -  Cocktail

Description

Print advertisement created by Hasan&Partners, Finland for The Monkey Nightclub, within the category: Recreation, Leisure.

Advertising Agency: hasan & partners, Helsinki, Finland
Creative Director / Copywriter: Eka Ruola
Art Directors: Eka Ruola, Mikko Juhola
Photographer: Oskari Hellman
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mrckais's picture

jejeje, funny

mrckais
Activity Score 417
Art Director |

mrckais

Guest's picture

C'est bon !

Guest
alexander_bickov's picture

Not good. Dont ask me, why :)

alexander_bickov
Activity Score 3279
Guest's picture

Because you don't have an answer... you "just don't like it"?

Go work client-side. You'll fit right in.

Guest
everartz's picture

take it easy on the kid man!

everartz
Activity Score 7613
Art Director |

| everartz |

maranca82's picture

I like this. Maybe one way to make it better would be to make the logo smaller. Right now it's huge and kind of obvious. Would give it more of an aha moment.

maranca82
Activity Score 422
Copywriter
Guest's picture

A smaller logo doesn't always work, especially on posters where the club name should be recognizable because it's competing against 20 other posters in a small area on a wall in a restaurant bathroom. In these cases, it needs to be obvious.

I think the art is hilarious, even with the large logo.

Guest
federo's picture

SO GREAT

and I´m absolutely agree with maranca about the logo

federo
Activity Score 781
advertising agency
Guest's picture

Bravo!

Guest
Guest's picture

ha ha ha funny i like this

Guest
Guest's picture

Done...

Guest
DJVassallo's picture

cool idea, agree with the logo matter and.... well photo could have been more like... mmm... not so clean, with less contrast maybe woudl have given a wilder look...

DJVassallo
Activity Score 243
Creative Director at Mozo Design for Marketing |

Hormone vs Neuron - Twitter

Arkadiusz's picture

Come on, it's a cool idea (really), but... a poor ad. The whole layout is just a creative illustration of the name of the club. It isn't encouraging to visiting neither the clubu, neither the website, because it's saying nothing (nothing more than the name is).

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Rishi kaushik's picture

we could actually connect to the idea of monkey club and the creativity aspect of the ad...

Rishi kaushik
Activity Score 12
Amity University
imosaddaq's picture

oooooooooooooooooh ! Its Amazing idea, like it so much ....

imosaddaq
Activity Score 71
Creative Director at One Design House |

impossible is nothing !

tirthomitro's picture

hehehehehehe

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Wordnerd's picture

cool

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

great visual gag

Guest
Guest's picture

just animalisticaly great!

Guest
GX's picture

Interesante visualización

GX
Activity Score 144
Creative Director
Mantufayo's picture

Bigger Logo, Please!

The Client.

Mantufayo
Activity Score 580
Creative Director
magintosh's picture

it's a funny visual but that's about it.

at first i though it was 2 guys is denim shirts rubbing against each other...then i saw the legs.

magintosh
Activity Score 62
Graphic Design |
A stranger abroad's picture

Ha ha.

A stranger abroad
Activity Score 427
Copywriter at Singapore
RAM KATE's picture

It is a good concept. However, Nightclub means you are with someone and suggest you add one more pair of the opposite sex.

RAM KATE
Activity Score 765
Copywriter at Marketing |

RAM KATE

A stranger abroad's picture

That is a very good point! I like the concept, but you are right. Nightclubs are social places, and it is downright sad and pathetic to be alone in one.

There is an old ad saying 'You can't sell loneliness'. Very true. I think you have put you finger on the flaw in the ad. Or alternatively, how it could be improved. Two people clinking glasses or whatever would make it look as if they were having fun together rather than sitting alone drinking.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Guest's picture

hahaha...

Guest
firebug's picture

good
ilike
it

firebug
Activity Score 1113
pwucel's picture

Nothing to sell? Only for branding which is close as 80% real monkey. Nice D.I.

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
manal©'s picture

nice

manal©
Activity Score 89

nothing is impossible!

theRock's picture

BRAVO! so good.

theRock
Activity Score 30
Copywriter
theRock's picture

BRAVO! so good.

theRock
Activity Score 30
Copywriter
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