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Published/Aired: 
July 2010
Description: 

Breakthroughs in blood cancer research are arriving faster than ever. 20 knots to be exact. For years, San Francisco Bay area sailing crews have been suiting up and braving the choppy waters and strong winds passing through the Golden Gate to raise money to defeat blood cancer. For this race, they turned to GyroHSR San Francisco to help raise awareness through a print effort running in local sailing publications. So far, donations are up over 30% from last year.

Print advertisment created by Gyro, United States for The Leukemia & Lymphoma Society, within the category: Public Interest, NGO.

The latest advancements in the fight against blood cancer won't be found in a hospital or in a laboratory.
They will be found at sea.
Raise a sail to find a cure. The fifth annual Leukemia Cup Regatta benefiting The Leukemia & Lymphoma Society is October 2nd and 3rd at the San Francisco Yacht Club in Belvedere, CA.
Register at: leukemiacup.org/sf

Advertising Agency: GyroHSR San Francisco, USA
Executive Creative Director: Brian Clevenger
Art Directors: Erik Ulvestad, Jason Francis
Copywriters: Paula Rogers, Brian Clevenger
Account Executive: Kristopher Tan
Photographer: David Dibble

Comments (3)

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Guest's picture
Guest

Nice copy. Like the entire campaign.

A. Ismail's picture
A. Ismail
Activity Score 26

Love it. The picture, while not gimmicky, simply works. Straightforward but inspiring - with a touch of majesty and grandeur of both sport and campaign - and makes you acknowledge and recognize its objective and want to be a part of it.

Guest's picture
Guest

Very inspiring and truly yanks your heart string! Excellent work and campaign!

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