Comments (19)

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alladssuck's picture

bad!!! Is this an actual ad.. this is [edited by admin for foul language]! I'm sorry Ivan take this [edited by admin for foul language] down!

ivan's picture

It communicates the message, shows the place and products and does it all within a concept. It's not bad at all. Maybe you're not the target.

andrej dwin's picture
andrej dwin
Activity Score 937

I don't necessarily agree with the language used, but the opinion expressed on this ad is mine as well.
it looks terribly fake. maybe it's just the terrible job the models did, or it's the whole concept (I agree there is one present here, there's a message clearly visible, but still...).
but something about it makes me want to vomit.
and I am an active runner, ice hockey player, hiker, ex inline skater, sort-of-climber, occasional biker. so I'd consider myself enough of a target group (although geographically and culturally far away)
*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells

ivan's picture

Thanks for the constructive feedback!

Guest's picture

So what is it tring to comunicate here? Is it that you will get sick in the store and faint? Or is it that you will have too meny chooses that you will never be able to make all the way through? either one of this is a bad sign. I might not be target market but I do not know who is. The concept is there but I am not seeing any execution that will bring the concept to life.

Be our Guest, Be our Guest, Be our Guest!'s picture
Be our Guest, B...

I have to agree with "Guest". The concept is there but the execution sucks.

tbtf's picture


Spanky's picture
Activity Score 4899

it's the same ad three times. and none of them were good to begin with.

that said, don't give ivan a hard time. this site is free. he can do with it whatever he likes. besides, i enjoy the bad ads as much as the good. they're more fun to comment on.

Rog's picture
Activity Score 6080

Great line to work to.
Very little work done.

>>>> That's not an ad. THIS is an ad.

whitespace's picture
Activity Score 1953

"The largest sports chain store in South America." + sweat guy is more than enough.

Killing Ads's picture
Killing Ads


Get-a-Fix's picture
Activity Score 351

The expression on da model's face is awesomely fake. It's so fake...dat I dnt even hav words to describe it. Maybe he shud try his hand at porn films. Yes...Im sure he wud make it there. One of da dumbest ads Iv seen in a wile.

LisAD's picture
Activity Score 446

a store so big you get tired of going through it? POOR!
very very very 1st idea!

mapliopl's picture
Activity Score 146

better ideas would be the people using the products before they buy it... so at the check out line you have the guy with his old wore down shoes in his hands that he had to replace with the new ones from walking so much, or them biking to the check out line or something like that...

Or maybe just close-ups of a shoe with a hole in it or blisters in the foot or etc...

The problem is always not having the right expressions on people's faces, it kills an idea, no matter how good it is...

andré ™'s picture
andré ™

The message is good, every retail store would want that message, but the art direction is really bad, bad picture and model.

Maybe they need to rethink, not the idea but the way to express it.

green's picture
Activity Score 10

good work

bubblestheclownfish's picture
Activity Score 614

IF the tagline is "Better go prepared", then have someone at the front door, looking down aisles and aisles of product with ten gallons of water bottles strapped to his back, and two extra pairs of shoes. OR have a map showing which aisles to visit on what day of the week - crap I could sketch out 10 more that are better. These are terrible, and have no punch. This guy looks like he fainted for no reason. Awful.

Rodrigo Lunardon's picture
Rodrigo Lunardon

muito fraco

Jet Lee Paullong's picture
Jet Lee Paullong

I hate this ad. I don't know, but is he thinking about anything? about life, about be woman ou man?