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Agency Network: 
Published/Aired: 
May 2013
The Israel Parkinson Association Print Ad -  Patients writing ads

Description

To promote awareness of World Parkinson’s Day-April 11, 2013, We invited 18 different Parkinson’s patients to write our ads in their own handwriting. Each patient wrote the message ‘Today is World Parkinson’s Day’ and signed their name under the headline. Their shaky handwriting created a graphic and self-explanatory way to express the degenerative effects of the disease and its effect on the lives of 20,000 patients in Israel.

Print advertisement created by FCB, Israel for The Israel Parkinson Association, within the category: Public Interest, NGO.

Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Tel Aviv, Israel
Creative Director: Kobi Barki
Art Director: Liat Zur
Copywriters: Kobi Barki, Efrat Abudi
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certaintly's picture

zzzzzz

certaintly
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kleenex's picture

zzzzzzzzzz is right...

kleenex
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erectus's picture

Very old. No.

erectus
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erectus's picture

Very old. No.

erectus
Activity Score 5326
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