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Agency Network: 
Published/Aired: 
February 2012
The Health and Safety Authority Print Ad -  The Lucky One

Description

Print advertisement created by McCann, Ireland for The Health and Safety Authority, within the category: Public Interest, NGO.

Caption

I’m the lucky one.
My farm accident didn’t kill me, unlike the 22 people who died on Irish farms last year.
Life goes on for me and my family, but you might not be so lucky.
Stop taking risks. Farm safely.

Advertising Agency: McCann Erickson, Dublin, Ireland
Creative Director: Shay Madden
Art Director: Ray Swan
Copywriter: Emma Sharkey
Photographer: Kevin Griffin
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jackmancer2017's picture

Very literal. It's not very thought-provoking, or a good smack in y'r face.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Temple's picture

Too explicit.

Temple
Activity Score 11341
Creative Director
audyreza's picture

but still, it made the whole point very clear.

audyreza
Activity Score 105
Copywriter
The JACK's picture

straight forward...

The JACK
Activity Score 438
Marketing Manager
ace85le's picture

I think they did a fair job.

ace85le
Activity Score 3935
Marketing Manager |

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Mayi92's picture

literal..

Mayi92
Activity Score 143
IPP
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