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Big Deep

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

The Dubai music scene is barren at best. The Fridge is one of the only live, grassroots music venues filling this cultural-void. The Fridge needs to articulate their vision of building an underground music scene in Dubai and bring it to life without going mainstream. The posters created follow the feel of the venue: organic, approachable, down to earth. The raw look, the hand-drawn typography keeps the place safe from trend chasers. The ‘musical creatures’ invite people to ‘find music’ in the most unexpected place, maybe even a remote, industrial warehouse.

Print advertisement created by TBWA, United Arab Emirates for The Fridge, within the category: Recreation, Leisure.

Advertising Agency: TBWA\RAAD, Dubai, UAE
Executive Creative Director: Milos Ilic
Copywriters: Milos Ilic, Deger Ozkan Cotelioglu
Advertiser's Supervisor: Shelley Frost
Account Supervisor: Ismail Al-Ghussein
Art Directors: Milos Ilic, Meghan Cabral
Illustrators: Milos Ilic, Meghan Cabral
Typographer: Milos Ilic
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mrMagic's picture

Very artistic.

mrMagic
Activity Score 798
Graphic Designer at RES Group
Hadrons's picture

hmmm - no.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

iambusy's picture

i liked it...vague but still...music lovers do connect to vague

iambusy
Activity Score 2219
Copywriter |

busy.

MicheleVirgilio's picture

Nice for me.

MicheleVirgilio
Activity Score 2617
Abhishek Parikh's picture

Very trippy thought. I am sure music lovers will connect with it.

Abhishek Parikh
Activity Score 568
cvchitale's picture

shudnt they use those Musical notes

cvchitale
Activity Score 1418
Copywriter
cvchitale's picture

shudnt they use those Musical notes

cvchitale
Activity Score 1418
Copywriter
marano's picture

cool illustration. Works for the musically inclined demo.

marano
Activity Score 348
Graphic Designer
KimKong's picture

I actually LOVE this spot, but could see how it would get lost on people who are not part of the musically inclined demo that marano mentions. Between the anteater dowsing for the note frequency and having a violin's f-hole, it's just very bizarre and cool. I would frame this and put it up in my home.

KimKong
Activity Score 198
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