October 2013

Print advertisment created by Milk, Sweden for The Foundation for Queen Silvia Children's Hospital, within the category: Public Interest, NGO.

Help us make the childrens hospital a little more childish. Our mission is to make the time spent at the hospital fly so that the kids can forget the pain for a while.
Text ”leka” to 72 930 to donate 75 SEK.

Advertising Agency: Milk, Gothenburg, Sweden
Senior Art Director: Gunnar Skarland
Art Directors: Andreas Silverblad, Axel Tagg
Copywriters: Anders Malm, Torkel Norling
Photographer: Digitalstudion
Additional credits: Anna Reynold, Philippa Ergel

Comments (1)

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TrapDaniels's picture
Activity Score 309

Nice idea, but the pill-box isnt needed. Like it though.