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Agency Network: 
Published/Aired: 
November 2007

Description

Print advertisement created by TBWA, Finland for The Evangelical Lutheran Church of Finland, within the category: Other.

Caption

What would Jesus do?

Advertising Agency: TBWA\PHS Helsinki Oy, Helsinki, Finland
Art Directors: Mikko Torvinen, Ossi Honkanen
Copywriters: Antti Toivonen, Tommi Laiho
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Highest Rated

krautland's picture

okay, you had me with that visual and I actually read the body copy.
too bad you're not coming outright with something as strong as "hey, we're okay with it," which would have been quite something for a church.

and to answer your question: jesus would have bagged that altarboy right there in the confessional. not everyone gets to go home with him, ya know.

krautland
Activity Score 3216
Art Director at erm... no calls please.
nicoruk's picture

love the whole campaign.

nicoruk
Activity Score 107
AUGE
burnhard's picture

i want the shirt

burnhard
Activity Score 395
Art Director at BBDO Cape Town
theanc's picture

The ad is great. But "we don't have a opinion yet" is fucking ridiculous. Burn all the churchs and their hypocrates!

http://augustocorreia.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Disco Munky's picture

"..our tolerance is defined also by the members of the church..."

They should have pushed that angle more, it makes sense and could maybe get someone to go along who might not have originally.

Burning all the churches is the step right before you start burning books, and then people for writing books, then just people.

The root isn't the same as the effect of a problem, find that, then burn it if you must.

"Make a name, or be defamed"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

EzraButler's picture

I think that the copy is good... it conveys openness, and individuality.
@theanc - once you have an "opinion" the church considers it "canon". better that they never have an opion.

EzraButler
Activity Score 4
Ezra Butler Strategic Marketing and Advertising
crisis's picture

"We don't care what you believe. Just give us your money."

crisis
Activity Score 187
Writer
krautland's picture

okay, you had me with that visual and I actually read the body copy.
too bad you're not coming outright with something as strong as "hey, we're okay with it," which would have been quite something for a church.

and to answer your question: jesus would have bagged that altarboy right there in the confessional. not everyone gets to go home with him, ya know.

krautland
Activity Score 3216
Art Director at erm... no calls please.
consolidated.db's picture

nice

consolidated.db
Activity Score 545
Copywriter at Ad Land
Shel-Man's picture

I think its brillaint! It's also brilliantly manipulative! But you can't fool me you Evangilical bigots! You still don't have an opinion on same sex relationships? Or do you have an opinion but refuse to say it until you manage to put the fear of Hell into the victims and buy their souls with a plate of rice?

Good work BTW. I'm not saying that the creativity behind this is bad. Just that if I were to do work for this church I would give a piece of my morbid mind to the padre!

Shel-Man
Activity Score 54
Copywriter at Copywriter, DraftFCB+Ulka, Mumbai, India
miko1aj's picture

If you rely on the Bible then You know what to think. It's clearly stated there. But when You rely on human feelings, impressions and convictions WHY keep Your community still calling it CHURCH? Luther knew.

miko1aj
Activity Score 3086
copycomoelcopi's picture

the copy is brilliant. powerful but humble. direct but kind.
every word is right.

the kind of copy I'd love to write. congratulations to Antti and Tommi.

copycomoelcopi
Activity Score 822
Copywriter
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