Comments (8)

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adadict's picture
Activity Score 49

Nice typeface.

ManchuChanchu's picture
Activity Score 701

Painstakingly put together. Good effort from an Ogilvian to carry on the long copy traditon. Keep it up guys!

appie's picture
Activity Score 157

It's a long read but not forced at all, and is pretty smooth. What pictures fail to do, words do.

griffin7's picture
Activity Score 76

That is an awesome insight into the stages prior to death. I'm moved. Great work. What a worthy organisation.

LAZ's picture
Activity Score 288


keeponrottinginthefreeworld's picture
Activity Score 10

honest, and true. with a tinch of sadness and some hope. much like life. great.

teenie's picture
Activity Score 1894

"The End" is a campaign done by a non-profit here - it works pretty much the same way, although this one is copy-driven. I'm not even going to say this was ripped off - the campaign here was pretty small and concentrated. Just one of those times when the same brilliant idea comes to different people at different times.

But - I like it. Long copy definitely has its place.

baanke Chauhan's picture
baanke Chauhan
Activity Score 88

i can't read all.......