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Agency Network: 
Published/Aired: 
September 2008

Description

Print advertisement created by BBDO, United States for The Economist, within the category: Media.

Advertising Agency: BBDO New York, USA
Creative Directors: David Lubars, Bill Bruce
Art Director: James Clunie
Copywriter: Kara Goodrich
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Highest Rated

Guest commenter's picture

its a scale for the zoom on a map

Guest commenter
picktokyo's picture

What is this? Revival?? Not bad though! back to red...

picktokyo
Activity Score 1404
Copywriter at JWT
Guest commenter's picture

its a scale for the zoom on a map

Guest commenter
picktokyo's picture

Yeap it is. I was questioning about the red bg. I thought all the face of the economist campaign has changed. glad it isnt

picktokyo
Activity Score 1404
Copywriter at JWT
Guest commenter's picture

this stuff is great. this might be my favorite piece

Guest commenter
Guest commenter's picture

this stuff is great. this might be my favorite piece

Guest commenter
Guest commenter's picture

Jealous. This is all so good.

Guest commenter
desailly's picture

I wonder how much debate there was on whether the Economist logotype should occupy the very final level on the scale, or the one immediately above it?

"But we don't want to imply that there's another level of detail below ours."
"Well, yes, but if we're at the bottom of the scale that might suggest that we're too narrowly focussed on things."
"Hmmm. What about 2 levels up? Too high?"
"Definitely too high."

Christ, why do we do this for a living?

desailly
Activity Score 470
Copywriter
Guest commenter's picture

this is so smart. BBDO rulez!!!!

Guest commenter
crisis's picture

Anyone else think this stuff is incredibly boring? I can't see a lot of pizza-eating, college kids caring about where their mushrooms come from.

crisis
Activity Score 187
Writer
Guest commenter's picture

i think you're missing the point "crisis"
they're supposed to be brainy/a little dry

Guest commenter
crisis's picture

The point is getting more readers, not finding new, less-poignant ways to carry on The Economist's tired and bland brand.

crisis
Activity Score 187
Writer
Guest commenter's picture

To Crisis:

Not everyone went to vocational college.

Guest commenter
Guest commenter's picture

sucks to be dumber that a pizza box crisis

Guest commenter
Guest commenter's picture

Hey, not that I entirely agree with Crisis, but they have a good point, you should listen and not get so defensive. Guest member (other one), coincidentally you're not practicing the insight you are preaching in your campaign here.

Guest commenter
Guest commenter's picture

wow. this stuff is so great. when did BBDO NY start doing work for these guys?

Guest commenter
Guest commenter's picture

its not my campaign

Guest commenter
Guest commenter's picture

i don't understand the praise for this, nor the campaign. yea yea it's bbdo ny...

Guest commenter
Guest commenter's picture

with the exception of the globes ad, i love this stuff. really nice

Guest commenter
Guest commenter's picture

I don't understand the praise either.

Guest commenter
Guest commenter's picture

took me a minute, but this is pretty great. nice n simple!

Guest commenter
EAT's picture

...arms down now

This work is OK, but not half as good as AMW/BBDO's original work for Economist

EAT
Guest's picture

it's pretty damn close

Guest
ooops's picture

what if some of those entrepreneur never click on google map?

ooops
Activity Score 448
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