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Stories

Campaign
Agency Network: 
Published/Aired: 
May 2008

Description

Print advertisement created by BBDO, United Kingdom for The Economist, within the category: Media.

Advertising Agency: AMV BBDO, London, UK
Executive Creative Director: Paul Brazier
Art Director: Paul Cohen
Illustrator: Paul Davis
Copywriters: Mark Fairbanks, Tim Riley
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BOOBJOB LOOBCANNON's picture

Whilst this campaign looks great, it fails to blow my bone after all the great stuff in the past, although that angle had ran its course too.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Pacific Blue's picture

Agree with every word that you say.

I think that when we see The Economist we wait for great stuff and smart lines.
That's why is so powerful brand.

Pacific Blue
Activity Score 335
Art Director |

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/// The clock is laughing in my face ///

sloppy4's picture

you agree it doesn't blow his bone?

sloppy4
Activity Score 1492
Disco Munky's picture

why?...why're we going there?

"Make a name, or be defamed"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

dcgroppo's picture

That line is so obvious... and the visual is crap. I prefer the rubbish one...

dcgroppo
Activity Score 239
Other
Mr. R's picture

agree.

Mr. R
Activity Score 80
Creative Director Insight-DDB
andre_j's picture

the fact that the economist doesn't acknowlege cloud-cookoo land stories is an outrage. no wonder one of their branding colors is red...and look what they want to do to the world.

andre_j
Activity Score 88
copywriter
phoamcor's picture

weak

phoamcor
Activity Score 1284
B2B's picture

Rubbish is best. Not sure about AD though.

B2B
Activity Score 104
Copywriter
whitespace's picture

I like the Economist a little less after seeing these ads. Hope the ads aren't telling us where the future articles are going.

whitespace
Activity Score 1953
Creative Director
Quink's picture

bring back the glory days of Economist ads! Those worked just fine, why change a winning formula?

Quink
Activity Score 234
Copywriter
Disco Munky's picture

All these ads are saying is that the Economist doesn't make up stories, selects the best stories to report on and that they try to balance each story to show the whole picture.

That's like a Doctor saying that he'll examine you and then prescribe treatment as best he can.

Basically they're saying that they do their job properly, which shouldn't be your selling point should it? You should be doing more to ensure that you are the best.

Or am I living in "cloud-cuckoo land"?

"Make a name, or be defamed"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

jamesrothenburg's picture

I like the other two, this one is shit. The other ones talk about choosing the best stories and writing balanced articles, this one just says we don't make stories up. So what? Did a focus group write these?

jamesrothenburg
Activity Score 554
Art Director
Hiperion's picture

horrible art..
it made me sick...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
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