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Pressure peers

Agency Network: 
Published/Aired: 
October 2009
The Economist Print Ad -  Pressure peers

Description

Print advertisement created by Ogilvy, Singapore for The Economist, within the category: Media.

Caption

Pressure peers

Advertising Agency: Ogilvy, Singapore
Creative Director: Mike Sutcliffe
Art Director: Mo Chong
Copywriter: Greg Rawson
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Highest Rated

Guest's picture

thanks for the explanation.

Guest
Guest's picture

Simple and brilliant.

Guest
adabortion's picture

THE BASTARDS ARE AT WORK AGAIN! FUCKINGTASTIC, AURORA! EUREKA!

adabortion
Activity Score 615
Creative Director
silvi's picture

Sorry. I speak spanish and a little english, and i don´t get it. Please, somebody can explain me what this words means?

silvi
Activity Score 4172
Copywriter
bknowlden's picture

"Peer pressure" is a term used in the English language for being persuaded by those around you. this ad, very simply, says Lead, not follow.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

thanks for the explanation.

Guest
Brainsugar's picture

thanks for the explanation.

Brainsugar
Activity Score 1631
Copywriter
Guest's picture

Simple, yet so effective! Great to see the familiar Economist colours!

Guest
lucdesaulniers's picture

Perfect.

lucdesaulniers
Activity Score 1145
Guest's picture

Silvi, I am also natively a spanish speaker but I think this is a take on the common term, "peer pressure," which is the pressure that your friends exert onto you to do certain things (like being 'peer-pressured' to start smoking or drinking).

The take here is that you're not pressured or influenced by your friends; instead, you are the one exerting your influence over them.

I love it!

Guest
AmigoInvisible's picture

Silvi, I am also natively a spanish speaker but I think this is a take on the common term, "peer pressure," which is the pressure that your friends exert onto you to do certain things (like being 'peer-pressured' into smoking or drinking).

The take here is that you're not pressured or influenced by your friends; instead, you are the one exerting your influence over them. Because you read The Economist.

I love it!

AmigoInvisible
Activity Score 195
silvi's picture

Now i get it! Thanks!

silvi
Activity Score 4172
Copywriter
F.Abboud's picture

Remarkable!

F.Abboud
Activity Score 218
Planner
Camilo Machado's picture

Very nice. As is most of their advertising.

Camilo Machado
Activity Score 35
Art Director
Mudith's picture

brilliant! as usual

Mudith
Activity Score 6
Copywriter at Saatchi & Saatchi, Colombo
Guest's picture

Nice! Good to see the classic Economist look!

Guest
shahidali's picture

Superb. excellent.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Davosk's picture

Aahhh. A breath of fresh clean air.

Davosk
Activity Score 4815
Art Director
majx20's picture

yea good ... but pressure peers!!! :)

majx20
Activity Score 58
Copywriter at Channel 7 Communications
rolling.stone's picture

Hatsoff to the simplicity of Idea

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

pabloaotw's picture

They speak english in Singapore?

pabloaotw
Activity Score 235
Art Director
Guest's picture

no. they also don't wear pants or even eat in Singapore. they just walk backwards making beeping noises with TV antennas on their heads.

Guest
Guest's picture

Trump Donald.

Guest
Guest's picture

comment pointless.

Guest
Guest's picture

hey, nice one "Trump Donald"!

Guest
rpanoop's picture

As usual Ogilvy Singapore at its minimalistic best.

rpanoop
Activity Score 138
Copywriter at Bahrain
ffffffwhat's picture

The copy in the Economist class is commonly A grade - no wonder it is taught at every advertising school known to man. Keep it up!

ffffffwhat
Activity Score 261
Art Director
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