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fried_seaweed's picture

could anybody explain what's going on here? thnx

fried_seaweed
Activity Score 89
robottttrockkkk's picture
robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
bknowlden's picture

Grey Matter? Who would EVER get that?

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

pinkads's picture

LOL... absolute LOL

-it's all in the head!!!

pinkads
Activity Score 116
Percept/h advertising |

_______________________
it's all in the head!!!

FlyingDogs's picture

Wouldn't have got it without the title.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
j4son's picture

are they making reference to the brain?

j4son
Activity Score 266
Copywriter
ivan's picture

Yes.

ivan
Creative Director at Ads of the World
capywriter's picture

wouldn't get it with the title either...

capywriter
Activity Score 5512
Copywriter at Freelance
Temple's picture

Yeah, but if you put "grey matter" somewhere in the ad it is downgraded from possible Cannes short list to lame entry. In any case, the Economist Lion this year goes hands down to that beautiful Monopoly hotels stuff.

Temple
Activity Score 11341
Creative Director
Jet Propulsion Lab's picture

Grey matter? GREY MATTER???
What's the matter? Are you tired of using the red background already?
I guess it doesn't matter because it looks like a scam ad. What matters here is this ad won't get submitted into any awards shows later. Matter of fact, I will personally alert the show judges myself.
But what does it matter if I think it's fake or not? I'm not even in advertising!

Jet Propulsion Lab
Activity Score 10679
Copywriter
white widow's picture

doesn't work

white widow
Activity Score 137
Art Director
Desi's picture

Old and Jaded :)

Desi
Activity Score 1042
JAGGY's picture

Grey Comment.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

havelock's picture

well i guess its economical...

havelock
Activity Score 14
Illustrator at home
jorj's picture

i agrey with u

jorj
Activity Score 638
Art Director at Senior Art Director
subhadeep.dawn's picture

its looking gay

subhadeep.dawn
Activity Score 29
Visualizer
Skor's picture

It's the logo... it just looks like a black-and-white adaptation of a red economist ad with nothing on it... Maybe if the logo had a dash of red, it might work a tad better.. just a TAD

Skor
Activity Score 208
Copywriter
lucciano marisio's picture

Es re buena, sigue la línea de las campañas anteriores, es materia gris, está buena!

Lu*

lucciano marisio
Activity Score 166
Copywriter |

Lu

gmint7's picture

:::J:::

misdirection

economist is savvy smart, not science smart.

good try i'd say

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

lucciano marisio's picture

Está bien que no sea de ciencia, tal vez si lo fuera esto sería premio para algún festival, pero es una buena idea, y lo más importante es que es simple y directa como la publicidad que caracteriza a The economist

Lu*

lucciano marisio
Activity Score 166
Copywriter |

Lu

Underdose's picture

Lovely copywriting..

Underdose
Activity Score 134
kant's picture

scam. Period. Never published. Only on this site I guess!!

kant
Activity Score 130
Copywriter
Gues's picture

so the economy of the world its not that black

Gues
Hiperion's picture

Some questions:
Is this an ad?
Grey Matter? what matter?
and above all:
Copywriter: Biplob???
:DDDDDDD
Biblop you are the best advertising fraud in the world!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
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