Agency Network: 
May 2008

Print advertisment created by BBDO, United Kingdom for The Economist, within the category: Media.

Advertising Agency: AMV BBDO, London, UK
Executive Creative Director: Paul Brazier
Art Director: Paul Cohen
Copywriters: Mark Fairbanks, Tim Riley

Comments (12)

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Disco Munky's picture
Disco Munky
Activity Score 3890

They say ballance, I see roots.

What I don't see is a connection between the two. In this context anyway.

"Make a name, or be defamed"

Doin' it for the points

iT-iS-i's picture
Activity Score 1721

Biggest load of ish I've seen in a while.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

dcgroppo's picture
Activity Score 239


Mr. R's picture
Mr. R
Activity Score 80

What da F.... is that?? Its this a New Yorker comic??? Somebody explain, pleeasse???

phoamcor's picture
Activity Score 1284

FINALLY. The Economist does a weak ad.

Whitefang's picture
Activity Score 509

Like the illustration but this line doesn't really work with the visual. Want to like the campaign but can't sorry. Will probably win a black pencil at D&AD though, the pommy mafia will find a deeper meaning in it.

Pombooie's picture
Activity Score 407

It'll be just like the Anzac mafia at AWARD then won't it.

whitespace's picture
Activity Score 1953

Seriously... I'm quite disturbed.

Did Economist really actually publish these?

arstewar's picture
Activity Score 232

ug what happened?

mishkaa's picture
Activity Score 296

how is balance connected with roots??? the root thing cud have been used to signify the paper goes till the root/source of the news or their news is substantiated with well searched facts.....

spacecadetglow's picture
Activity Score 247

the roots that spread out in the ground are balancing out with the tree above ground.
the larger a tree, the more roots it has to support it. a large tree cannot be supported by small roots.
balance. get it?
that said, i like this image, but i don't like the ad.

Kateter's picture
Activity Score 2029

is it just me or they changed the focus from total self-confidence to serious credibility issues?