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Mountain

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Print advertisement created by Y&R, Czechia for The Coleman Company, within the category: Recreation, Leisure.

Advertising Agency: Y&R Prague, Czech Republic
Creative Director: Jaime Mandelbaum
Copywriter: Martina Vesela
Art Director: Atila Martins
Head of Art: Marco Antonio do Nascimento
Retoucher: Furia
Illustrator: Marek Motalik
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Fernando Fernandes's picture

Pra um saco de dormirtodo lugar é um bom hotel!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
mdb1974's picture

Great execution! Assuming these ads are targeted to the middle of the road outdoors person I think they are a home run. The hard core enthusiast may be turned off by the commercial intrusion but they probably aren't buying coleman anyway.

mdb1974
Activity Score 411
Art Director
Nike Diesel's picture

Killer campaign!

Nike Diesel
Activity Score 13630
Art Director
gonndo's picture

Really great thinking guys. Kudos to all of you...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

EGGO's picture

Oh hey, it's my student ad: http://origamut.com/#/Advertising/winnebago

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

CABAZORRO's picture

First idea...

CABAZORRO
Activity Score 366
graphic
pierrelastname's picture

done the same with the BAR/BEER IDEA.

pierrelastname
Activity Score 2869
Copywriter
BernbachOnRoids's picture

Back in naaam we where taught to sleep anywhere. We where taught to make beds out of rocks and urine. Nothing more than leaves and grenades to comfort our broken bodies. Nowadays we have things like sleeping bags and latex beds that hug your body. Man back in my day having less than 5 thorns sticking into the back of your neck was called Glamping. I'd would sleep in holes. A perfectly formed, full length hole. Hole-ling. The first form of planking®. My mate Jimmy was the hole-ling champion. He could hole anywhere. Day or night. On our side of the line or theirs. He always pushed the limits. lived on the edge. He was a innovator, just like this ad. A brinksmen. I can see him now, lying in the hole face down. Stiff as a plank. R.I.P.

The ground in this picture actually looks quite inviting. Not only because it's not at 90 degrees and filled with blood and guts. But because of the big Neon sign. You know those signs that say Motel this way. Hotel that way. Not sure which one seems more appropriate. I guess it depends what class of hooker you have with you. Not to sure what the hooker trade is on top of a mountain. MMMMMMMM HOOKERS, DRUGS, SEX......! But not only does it say pleasure but it also says luxury, sophistication and comfort. And I guess that’s what you want when you're all the way up a mountain with a hooker.

And the other really cool thing is that you can do it anywhere you like. The moment hits you ..and BAM! Instant Hotel. LOVE IT! And drugs and hookers.

BernbachOnRoids
Activity Score 77
kleenex's picture

love it.

kleenex
Activity Score 51098
Web Designer/Developer
Agamenon's picture

Love it.(2)

Agamenon
Activity Score 135
Copywriter
Atila Martins's picture

Fucking Amazing!

Atila Martins
Activity Score 14
Creative Director
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