The boy

April 2007

The heavy (art) movies presented at the Bucharest Film Festival induce sleep to the not so smart movie spectator.

Very heavy movies

Advertising Agency: McCann Erickson, Bucharest, Romania
Creative Directors: Adrian Botan, Alexandru Dumitrescu
Art Director: Ionut Cojocaru
Copywriter: Petru Teodorescu
Photographer: Gabi Hirit
Account Director: Raluca Iacob

Comments (5)

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me thinks's picture
me thinks
Activity Score 722

Didn't get it.
Tried to understand.
Read the explanatory line.(NOT part of the AD I guess)
Tried to understand.
Didn't get it.

Movies that induce sleep are called 'boring'.
'Heavy' not the right word.

All in all, too clever for me.

cheleng's picture
Activity Score 68


Andreas TM's picture
Andreas TM
Activity Score 129

Not to mention the number of times skin marks were used for "prolonged exposure to something".

dadada's picture
Activity Score 1720

on the back of this, apart the sleepy glance, the hair, the rest of the face is too clean! something wrong with the cast.

Everybody is creative, be yourself.

RahoolTalukdar's picture
Activity Score 108

The 1...

I think we are missing the point here... The skin mark is actually the impression created against the front seat number...
Not that I like the idea....


Thinking what to think