The Bicycle Players, American Beauty

September 2007


Visit here for more info:

Advertising Agency: In-House
Agency Executive Producer: John Marias
Creative Director: Benton Roman
Production Company: Furlined
Executive Producers: David Thorne, Matt Factor
Managing Director: Diane McArter
Director of Photography: Pat McGowan
Editorial Company: Cut and Run
Post Production: Marshall Plante @ The Syndicate
Audio Post: Chris Hildrew @ Play
Editor: Javier Alvarez @ Cut and Run
Interactive Producer: James Milward @ Life Captures Inc
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pixelbomb1's picture

i know it's a good cause and all but, it's lame.

Activity Score 2385
Other |

Arnold Santillan

andrej dwin's picture

it's stupid.
actually, it's more than that.
it's exactly what it is. a promo whose only purpose is to showcase a young director (I guess). he wrote the thing, the directed it, he even thought he's the creative director.
it proves he can direct. also, as usually in such cases, it proves he can't create a working ad.
stick to directing, benton.
*the best skate/snow/surfing videos and pictures.
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andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells

romdas's picture

Very odd and dark. Actually a very disturbing parody. I like it.

veli's picture

When i watch it i feel awkward. Nice directing but something disturbs me when i watch it. I didn't like the slow sad-dark music. I like the idea of "being virgin" and the connection to a tandem bike. It could be funny. It's odd.

Activity Score 226
Art Director at Art Director Intern at Goodby, Silverstein & Partners
drogaman's picture

F*@k this is dark. Dead on to the original. I love the tandem joke, but then becomes kind of creepy, in a good way.

The copy on the website is pretty funny.

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