September 2009

Print advertisment created by Publicis, Romania for The Alternative School for Creative Thinking, within the category: Professional Services.

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu
Illustrator: Sorin Sorasan

Comments (10)

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Highest Rated

Guest's picture

Great idea,well executed.

Guest's picture

it's not so clear he's added. it might be picked up.

iT-iS-i's picture
Activity Score 1721

agree with that, they should have found a slicker way to execute this.

:: Put your ears against the ground so i can walk over what you heard::

everartz's picture
Activity Score 7613

something to engage the mind, pretty neat and the illustration is fine also.. good work :)

| everartz |

federo's picture
Activity Score 781

beautiful illustrations, beautiful thought

designada grafica's picture
designada grafica
Activity Score 96

Buena ilustración me encanta...

silvi's picture
Activity Score 4172

Este está más claro que el anterior. Muy buen concepto.

seniorcutterplotter's picture
Activity Score 112

So let me see if I got it right... it looks like a drawing of a guy bored in a meeting (or student in a class)... that's why the non-crafted and polished illustration... it should look like something done in a school, while thinking at something else.... and hence the hook of the school placing there the fuse (a mouse in the middle of the cats or a mentos in a cola bottle). I think it makes you think and tells about getting your creative fire works exploding. I think it's a very good idea and I think they have chosen well this execution manner.

Bob08's picture
Activity Score 749

Introducing caos in a quiet world.
Usually what creatives do.

Guest's picture

Great idea,well executed.

Guest's picture

nice stageing. the cat nearest to the mouse seems to be familiar with it, even playfull... shouldn.t she be attacking the mouse?