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Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by Publicis, Romania for The Alternative School for Creative Thinking, within the category: Professional Services.

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu
Illustrator: Sorin Sorasan
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Reality Check's picture

While The Alternative School for Creative Thinking campaign is a bit of a head-scratcher in execution, its strong idea indicate that Cristian Costea and Carmen Dobrescu might yet grow into one of the most intriguing creative teams of their generation.

Reality Check
Activity Score 2539
MCP's picture

Exact;y. EXACTLY. the same as biblioteq books campaign... http://adsoftheworld.com/media/print/biblioteq_creative_books_mouse

MCP
Activity Score 231
Copywriter
Guest's picture

I don't get it? What's this supposed to mean?! And Who is it targeting?
Don't care for the sketches as well. Could use some rethinking and better artwork.

And, what's with the menthol drop inside the cola bottle?!
Is it supposed to be anti-campaign...the sort that Benetton makes?

Even so, lacks the aesthetic.

Guest
Guest's picture

@ Guest:

Based on the work shown, here are the answers to your queries:

Guest: I don't get it? What's this supposed to mean?!

Reality Check: The campaign is supposed to imply to go crazy / wild / zany / chaotic / disorderly with your imagination. (More on this, shortly.)

G: And Who is it targeting?

RC: Students who want to get into the advertising business.

G: Don't care for the sketches as well. Could use some rethinking and better artwork.

RC: The pencil sketches imply that it's a commercial art school, i.e., as artists work with pencils. However, despite its relevancy, the execution is crude and simplistic and could have been more polished.

G: And, what's with the menthol drop inside the cola bottle?

RC: http://www.youtube.com/watch?v=hKoB0MHVBvM

I hope this helps.

Guest
Reality Check's picture

@ Guest:

Based on the work shown, here are the answers to your queries:

Guest: I don't get it? What's this supposed to mean?!

Reality Check: The campaign is supposed to imply to go crazy / wild / zany / chaotic / disorderly with your imagination. (More on this, shortly.)

G: And Who is it targeting?

RC: Students who want to get into the advertising business.

G: Don't care for the sketches as well. Could use some rethinking and better artwork.

RC: The pencil sketches imply that it's a commercial art school, i.e., artists work with pencils. However, despite its relevancy, the execution is crude and simplistic and could have been more polished.

G: And, what's with the menthol drop inside the cola bottle?

RC: http://www.youtube.com/watch?v=hKoB0MHVBvM

I hope this helps.

Reality Check
Activity Score 2539
tirthomitro's picture

hey MCP, the ones u've mentioned are so diff.
the thot remains the same, tho', i agree!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture

Nice concept

alexander_bickov
Activity Score 3279
everartz's picture

what would really happen if i drop a menthol pill in the cola bottle? explosion?

everartz
Activity Score 7613
Art Director |

| everartz |

Reality Check's picture

everartz asks: what would really happen if i drop a menthol pill in the cola bottle? explosion?

Reality Check replies: http://www.youtube.com/watch?v=hKoB0MHVBvM

Reality Check
Activity Score 2539
Guest's picture

its a Mentos (you know, the fresh-maker)...not a menthol pill (which im guessing is a cough drop?)

Guest
Dev Kumar's picture

A good abstract to intrigue and of course, interest students.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

I don't think it's attractive for students. I wouldn't go to a school that attracks students with really bad artwork (the little logo is ok I think). But the main image, come on! I made better drawings when I was ten! I think it's not representative for an art school!! If this is the best they can get for there advertising, I think it's better not to advertise. Plus the mentos thing is soooo passé... try and search something that is a hype now, or create one yourself, if you're really creative. This screams 'wannabee'. Greetz

Guest
Guest's picture

Cool. Another school aimed at taking young people's money, while promising to take them to the mythical land of advertising heaven. Have you ever heard of art school, writing workshops, and god forbid, reading a book? Believe me guys, it's much cheaper and will take you exactly to the same place. PRODUCT FAIL.

Guest
Ad_Man's picture

Disagree, dude. Everything is useful. Some schools just steal your money, some really teach you.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

what if the mentos was already put into the cola & the hand was about to bang it on the ground...

Guest
AXAY555's picture

what if the mentos was already put into the cola & the hand was about to bang it on the ground...

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
Guest's picture

Kudos. Very Good Stuff!

Guest
.-_'s picture

these are fun... i like these...

.-_
Activity Score 95
Copywriter
Klidesign's picture

I read all the comments and explanations, but still think that it's a bad idea and poorly executed. Sorry to say.

Klidesign
Activity Score 209
Graphic Designer
seniorcutterplotter's picture

Well, the last comment then :)... it looks like a drawing of a guy bored in a meeting (or student in a class)... that's why the non-crafted and polished illustration... it should look like something done in a school, while thinking at something else.... hence the hook of the school placing there the fuse (a mouse in the middle of the cats or a mentos in a cola bottle). I think it makes you think and tells about getting your creative fire works exploding. I think it's a very good idea and I think they have chosen well this execution manner.

seniorcutterplotter
Activity Score 112
Creative Director at Leo Burnett
Klidesign's picture

I did get that much.

Klidesign
Activity Score 209
Graphic Designer
Guest's picture

the creative thinking logo is great! but the visual of the poster sukcs

Guest
louie_wang's picture

good work.

louie_wang
Activity Score 160
Art director in linksus,china /Central Artistic university
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