Advertisement

Kid

Campaign
Agency Network: 
Published/Aired: 
September 2010

Description

Print advertisement created by BBDO, Thailand for ThaiHealth, within the category: Public Interest, NGO.

Caption

Sleepiness is stronger than you.
ThaiHealth
Don't Drive Sleepy Project

Advertising Agnency: BBDO Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Subun Khow, Vasan Wangpaitoon
Creative Director: Taewit Jariyanukulpun
Copywriter: Pattarapong Lapjarupong
Art Director: Nirun Sommalardpun
Photographers: Aunchai Secharunputong, Nok Pipattungkul
Illustrators: Ploy Lumthong, Tharect Kangkrich
Log in or register to post comments
Guest's picture

So if you've narrow, slit eyes, you're a more dangerous driver? :D

Hope this politically incorrect joke passes muster with you, Ivan.

About the ad, good idea. But a scam ad (campaign) for sure. Plus, one thing done 3 times is not a campaign.

Guest
ivan's picture

No, if you're sleepy this is how anyone's eyes look like. Political correctness is overrated. Physical appearance is not something to judge people by, it's also nothing to be ashamed of or be polite about. It's a non-issue.

ivan
Creative Director at Ads of the World
Marlus Lau's picture

Ivan is right. Actually, the eye is closing. Interesting piece.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Guest's picture

Try understanding the idea before criticizing it. Your comment was so primarily wrong that it makes me wonder why people with your level of intelligence are simply not afraid of commenting here... Well, maybe because you don't think about this either.

Guest
andyStock's picture

Plus, this ad is from Thailand, which is why they have used a Thai model for the ad.

It is a good ad and it would work no matter what race the model was - caucasian, asian, aborigine, native american - we all shut our eyes when we go to sleep!

andyStock
Activity Score 666
smartar's picture

@ guest: really? is that the first thing that comes to your mind when you see this ad? this is brilliant!! am sure you've never come up with an idea half as good as this one!

smartar
Activity Score 54
Art Director at diluvia
Guest's picture

I clearly said "It's a good idea".

Guest
jay_ad_dictate's picture

When I see such ads, I feel so proud to be in Advertising! The copy could have been better, but none-the less, this is Awesome!!!

jay_ad_dictate
Activity Score 81
Copywriter |

Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P

esteb's picture

I have only one word: MASTERPIECE!

esteb
Activity Score 673
art
Billoughsby's picture

Ya know, if you turn this ad sideways, it looks just like a vagina.

Billoughsby
Activity Score 5144
Art Director |

That's it.

atb2005's picture

Haha. I love your posts!

atb2005
Activity Score 13557
Guest's picture

i dont know whos vagina you have been looking at

Guest
Guest's picture

Or who's vagina has been looking at you!

Guest
Guest's picture

So this is a campaign that warns about the hazards of putting up billboards that feature naked women!

IIRC, a few years ago, in some European country, sexy billboards were removed for this very reason.

Guest
Guest's picture

reading your comment in which you stated one of the most widespread stereotypical ideas in advertising makes YOU totally unimaginable and boring.
I honestly hope you're not creative. you'd be losing your agency some big money.

Guest
capywriter's picture
capywriter
Activity Score 5509
Copywriter at Freelance
Guest's picture

Nice

Guest
Guest's picture

So you shouldn't drive and blink either? This idea need more thought.

Guest
silvi's picture

jajaja, the comments make me laugh. You are funny, guys.
Now, i think this is a really excellent concept. The best of the week, if you ask me.

silvi
Activity Score 4172
Copywriter
Pablo Allende's picture

Great. I think would be better lass retougth.

Pablo Allende
Activity Score 66
Art Director in an Advertising Agency
Hibon's picture

Very nice.... 8/10

Hibon
Activity Score 3734

Simple ideas are the best !

thedesignaddict's picture

I can see why 'ad people' think it's clever, but it's WAY too 'heady' for your average person.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

Very bizarre art. The illustration is bad. I don't like.

Guest
Guest's picture

I don't think this campagne deserves 8-9.
A bit forced and you know, people blink often.

Guest
Guest's picture

one thing u guys never notice
once the eye is shut, Does the car really gona hit the people??
noooooooooooooooooooooooo
car stops if u close ur eye and tn u can save many lives while closing ur eyes
what abt that??
i believe what i c

Guest
Reality Check's picture

If you want to see advertising that will cause you to lose sleep, skip meals, miss deadlines and cancel romantic rendezvous, this is the advertising.

Reality Check
Activity Score 2539
AssassinX's picture

Love this one !

The message is so clear, direct and strong

AssassinX
Activity Score 1329
Guest's picture

but do the car really hitting THE PEOPLE??

Guest
Guest's picture

this is absolutely great ad.

Guest
Roger Keynes's picture

Cannes, all over it.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

MT's picture

BRILLANT idea!!!!!!

MT
Activity Score 14
Copywriter
Guest's picture

every time you blink, a child dies.

Guest
Guest's picture

Too forced. And sleepiness is stronger than his what? Will to stay awake? Sloppy headline, sloppy idea.

It seems too easy to please the peons in here.

Guest
jinfan102's picture

I guess you've never experienced "unable to keep my eyes open" kind of sleepiness?!
Sleepiness is STRONGER. It's even stronger than a cup of coffee.

jinfan102
Activity Score 160
Jotacef's picture

EXCELENT!

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
Guest's picture

OK, this is a brilliant idea, no, the car won't hit the childrens litteraly, but you understand the thaught with the illustration! Also the eye is tired, you don't look like that when you blink your eye...

Guest
trism's picture

like.

trism
Activity Score 24
Copywriter at Crush Advertising Philippines
Guest's picture

We understand the thought in the execution. But...not only is the line bad, so is the execution. Seriously, drawing a car people on a persons eye...you couldn't be more contrived.

Knowing the meat-heads at Cannes this will probably gold.

Guest
shereefku's picture

it is nice ...
Good concept
Good illustration

shereefku
Activity Score 16
Graphic Designer at DDBi Jeddah
Dzsoi's picture

You will hate me so much for saying this....

Very creative idea, still I am not sure it will be effective.
Ppl will think that this is very clever & cool, but a social awareness ad
shouldn't make people focus on the wittiness of the ad over the message. IMHO.

But the copy is really bad, objectively. Has nothing to do with the visual.
"No sweet dreams while driving" or just "Don't sleep and drive" or something.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

good!!

Guest
ANDRECHE's picture

GOLD!

ANDRECHE
Activity Score 56
Art Director at TORO FISCHER
Shingo's picture

brilliant idea, like it

Shingo
Activity Score 408
Girlfireice's picture

Nice campaign!

Girlfireice
Activity Score 254
Copywriter at Trainee
Amish's picture

just ok

Amish
Activity Score 61
Guest's picture

Done and won around 5 years back.

Guest
shinnsei's picture

unfortunately, not many thai people saw this campaign...
most of them were published in traveling magazine and english magazine
only a few were on billboards and thai version in some magazines

according to statistic in thailand since 2008 - the number of ppl who died because of sleepiness while driving are increasing every year, and it was more than drunk driving!
there're lot of news that sleepiness driver hit pedestrian and even hit into a house...
that's why thailand has to promote this campaign.

and i had experience it myself... really scary...
if i closed my eyes for another few seconds, something terrible might happened.

@Dzsoi couldn't agree more!
the copy should be better than this one.

shinnsei
Activity Score 39
Thammasat University
narahyanfong's picture

very nice, good art direction!

narahyanfong
Activity Score 30
Art Director
baraguzzy's picture

EXCELENT!

baraguzzy
Activity Score 75
baraguzzy's picture

EXCELENT!

baraguzzy
Activity Score 75
Featured Content

Latest Collections

Advertisement