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Agency Network: 
Published/Aired: 
February 2013

Description

Print advertisement created by BBDO, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.

Caption

Ride safe. Wear a helmet.

Advertising Agency: BBDO Proximity, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Vasan Wangpaitoon
Art Directors: Arayanan Markchoo, Suthisak Sucharittanonta
Copywriters: Suthisak Sucharittanonta, Phacharanath Jamornchureekun
Photographer: Remix Studio
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salil.sharma's picture

i love this concept
excellent art direction & execution

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

SoCH_TO's picture

I hate this kind of Advertising !! Fake !!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

raynold's picture

agree with you. but in this case it might work.

raynold
Activity Score 336
Editor
johnanderson's picture

Nice art.

johnanderson
Activity Score 167
Copywriter
cwriter79's picture

That is so gross. I also thought it was for a zombie flick or something at first glance.

cwriter79
Activity Score 956
Copywriter at Cargo, LLC.
kleenex's picture

Bold...

kleenex
Activity Score 51098
Web Designer/Developer
Drogag's picture

Old idea.
Trying to make a strong visual only.
But confused ideas.
Man's head is a helmet. It is located on the road to what?
Men head look good without breaking safety.
And no wound.
It is good to be safe. If a person does not wear a helmet.

Drogag
Activity Score 112
Creative Director
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