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Technical Services

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Erasmus Partners, United Kingdom for Tetra Pak, within the category: Industrial, Agriculture.

Caption

Introducing the most advanced machine in our range

Advertising Agency: Erasmus Partners, London, UK
Creative Directors: Ross Cairns, Matt Follows
Art Directors: Oscar Powell, Nick Shea
Copywriter: Oscar Powell
Photographer: Ross Cairns
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Highest Rated

Cookie_Monster's picture

I think that the word "machine" is better. It suggests that machine's contribution in the process is minimal. Using "element" wouldn't be so meaningful I suppose. Well, the ad is fine in this form for me

Cookie_Monster
Activity Score 643
dadada's picture

machine? employees musn't be reduced to machines maybe it could be : introducing the most important element of our process (or something in this direction)

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Cookie_Monster's picture

I think that the word "machine" is better. It suggests that machine's contribution in the process is minimal. Using "element" wouldn't be so meaningful I suppose. Well, the ad is fine in this form for me

Cookie_Monster
Activity Score 643
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