Also From This Campaign 6
Description
Print advertisement created by Erasmus Partners, United Kingdom for Tetra Pak, within the category: Industrial, Agriculture.
Before we protect the food we protect the food
Creative Directors: Ross Cairns, Matt Follows
Art Directors: Oscar Powell, Nick Shea
Copywriter: Oscar Powell
Photographer: Ross Cairns
The headline is not working man.. Too much 70s..
Too much 70s... yes, I can see people reading the ad and thinking "hey, remember the 70s, when print advertising actually did make sense and helped the brand?"
Let me tell you that: it's a relief to see an ad that's not based on a heavily photoshoped (or crap illustration, that's another trend) "visual idea". I will give it as many stars as I possibly can.
before we protect, we protect.. ?? philosophy?
Everybody is creative, be yourself.
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