Advertisement

Tenant, 3

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

Advertising Agency: Bundy Agency, Australia

Print advertisement created by Bundy, Australia for Terri Scheer, within the category: Professional Services.

Caption

Is your tenant hiding a darkside?

Creative Director: Scott Bundy
Art Director: Tom Wenborn
Copywriter: Ben Growns
Finisher / Senior Artist: Scott Hagart
Log in or register to post comments
brainslashed's picture

isn't this worsening the stereotype against people who are tattooed and pierced???

brainslashed
Activity Score 32
Copywriter at Wunderman
sirvan's picture

What stereotype? That they're desperate, stupid, and unemployable?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

brainslashed's picture

yup! spot on

brainslashed
Activity Score 32
Copywriter at Wunderman
everartz's picture

why is the tenant hiding the dark side? and what the fuck do they mean by this? are the landlords clean these days, innocent and pure? i dont like this ad at all and i find it offensive..

everartz
Activity Score 7613
Art Director |

| everartz |

roel_bogers's picture

Horrible!
What is this? I don't even...

roel_bogers
Activity Score 84
Bestpoint Productions
ACreativeSpirit's picture

is that a floating leather jacket under the table, i know it's supposed to be on the bench but doesn't work. It's funny how his skin is so clear and light on the "good" side and darker and "rugged" for lack of a better word on the "bad" side.

ACreativeSpirit
Activity Score 178
Creative Director |

Always try to be unique even when forced to conform.

satrianee's picture

another childish approach on evil and good images. How far can a professional services company go with serving prejudice (or worse having prejudice themselves)

besides i see a handy man fixing thins and caring other living creatures on the left side... (left is evil eh?)

satrianee
Activity Score 3748
Phil Lestino's picture

I think anyone would think someone who dresses half as a nertd and the other half as a petrol head was certainly not good tennant material

Phil Lestino
Activity Score 1684
Caprisel's picture

hey thats n0t dark!

Caprisel
Activity Score 63
Graphic Designer at NEMISA, Caxton magazines
Phil Lestino's picture

Isn't that wierd...two sets of ads that talk about the dark side in one day!

Phil Lestino
Activity Score 1684
Gearbox's picture

Take the guy out of the foreground, and the rest looks like most writer/artist partnerships I know.

So as far as the "dark side" goes, I just figure they're doing work so they can pay the rent. What's the matter with that?

Gearbox
Activity Score 116
andyStock's picture

This is really, really bad. Stereotyping people like this just doesn't work; it just serves to alienate people.

Why has the guy in the advert got tattooes all down his left arm in the background image, and none in the image at the front??

Bad idea, bad execution.

andyStock
Activity Score 666
silvi's picture

What the company does?

silvi
Activity Score 4172
Copywriter
satrianee's picture

real estate i guess.. finding "good" tanents for the landlords

satrianee
Activity Score 3748
Roger Keynes's picture

Hey! Black Labs are great dogs! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Prime83's picture

What are they trying to communicate?

Prime83
Activity Score 497
Creative Director at Huella Publicidad
blueturtles's picture

it's funny how people react to it.

it really is wrong to stereotype. but i'm renting out a house in burlingame, and it really matters how the tenants look in my criteria for choosing. i guess i like my house and i'd like clean conservative people to live in it. it just makes me feel better. maybe the team should have skipped the tattoos and just left the messiness around him. that might get less people pissed.

this may be wrong, but no matter what, there is a lot of truth in it.

blueturtles
Activity Score 239
Art Director at BBDO
Featured Content

Latest Collections

Advertisement