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Routine sucks, Snow

Campaign
Agency Network: 
Published/Aired: 
May 2009

Description

Print advertisement created by DDB, Brazil for Terra, within the category: Transport.

Caption

Routine sucks

Advertising Agency: DDB, Brazil
Copywriter: Otavio Schiavon
Art Director: Gustavo Victorino
Creative Directors: Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery, Sergio Valente
Ilustrator: Gustavo Victorino
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ricklongo's picture

Freaking amazing. Cannes material.

ricklongo
Activity Score 1244
ivan's picture

Yes, Brazil is the next capital of advertising.

ivan
Creative Director at Ads of the World
Guest's picture

why next? isn't it already?

Guest
whitespace's picture

-_-...

whitespace
Activity Score 1953
Creative Director
Guest's picture

Brazil is the ex-new capital of advertising doing a come back.

Guest
Crystal Clear's picture

lol

Crystal Clear
Activity Score 83
Other at Media - Newspaper
Guest's picture

brazil is a country...

Guest
Checho's picture

next? It was and from time to time we still find some great things that comes from there but not like the 90´s. Today from South America, Argentina is the place that rules. Maybe tomorrow will be Mexico, Chile, Colombia...

Checho
Activity Score 308
elgrecones's picture

great great job...

one of the best i've seen here in a while...

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
icarodoria's picture

This is great!

icarodoria
Activity Score 66
New York
Guest's picture

coolest thing i've seen in forever and a day.

Guest
Guest's picture

Freaking amazing. Cannes material.

Guest
Guest's picture

Cool!

Guest
Guest's picture

Wow!!!! Fantastic!

Guest
Guest's picture

winner campaing!!!!!!!!!!!!

Guest
Guest's picture

one of those "wished-i'ld- thought-of-it" ideas.
S.

Guest
premc's picture

cool !!

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Guest's picture

Very nice. Maybe a Cannes short list.

Guest
Guest's picture
Guest
sirvan's picture

? Where's the dupe ?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

effortlessly brilliant!!!

Guest
Guest's picture

I love it!!!
=p

Guest
Emran Hayat's picture

simple & direct.. nice 1

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

very good job!!

Guest
Guest's picture

fantastic !! sure winner !

Guest
D_N_A's picture

Lovely

D_N_A
Activity Score 121
AD
Guest's picture

nice!

Guest
advert2ad's picture

One of the best print works i have seen.
Amazing...

-Sandy.

advert2ad
Activity Score 237
Other |

-Cheers,
Sandy

Guest's picture

This campaign proofs like no othe: Print is still alive!

Guest
patUDAY's picture

L O V E L Y.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

Guest's picture
Guest
Wordnerd's picture

Sorry, but please shut up. how is this the same?!

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

concept is different, client is different, , but yes, the idea remains the same.

Guest
Guest's picture

lol - if i use words, it´s the same coz other ads use words? and btw, that ad is way too simple

Guest
Guest's picture

This is the best campaign i've seen on here in a while. Super smart concept, really simple execution. Perfect. I'd expect nothing less from DDB Brazil. Another awarding winning piece and some pencils to add to the shark tank (At least that's where I heard they go).

Guest
Guest's picture

Nice concept and execution, but if would be student or small agency work, no one would like it, because this concept has already done, like was showed. That's basicly the same thing. I'm not saying DDB copied it, but for this reason, this campaign isn't so geniously. 7/7

Guest
copywriter.txt's picture

I never saw so much guests here at AOTW.
By the way, nice work.
No need of self-praise.

copywriter.txt
Activity Score 828
Copywriter
kuaurdarisprabupadajoir's picture

cool

kuaurdarisprabu...
Activity Score 29
Guest's picture

it's pretty obvious the creatives were posting on their own work. multiple times. the ads are ok. but nowhere near amazing.

Guest
fedric's picture

ok

fedric
Activity Score 39
Crystal Clear's picture

Bravo!

Crystal Clear
Activity Score 83
Other at Media - Newspaper
roby's picture

It´s good, but not that great. This idea is no longer new.

roby
Activity Score 65
Copywriter
Guest's picture

great campaign!!!!

Guest
Guest's picture

great campaign!!!!

Guest
Guest's picture

Feito. A DM9 não cansa de chupar. Devem estar com a boca doendo.

Guest
Guest's picture

a inveja e uma merda!

Guest
Guest's picture

não, copiar é uma merda.
e não é a primeira vez:
Cartaz que brilho no escuro – Master (PR)
http://www.ccsp.com.br/novo/pop_pecas.php?id=23749

Cartaz que brilha no escuro – DM9
http://www.ccsp.com.br/novo/pop_pecas.php?id=25385

Lugar pra grudar moedas e ajudar com doações – Bronx (PR)
http://www.ccsp.com.br/novo/pop_pecas.php?id=28032

Lugar pra grudar moedas e ajudar com doações – DM9
http://www.brainstorm9.com.br/2009/04/02/wwf-moedas/

Guest
joelapompe's picture

great one! love it

joelapompe
Activity Score 3853
theanc's picture

Brilliant. Outstanding concept and art direction.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Guest's picture

fantasticio!!!!!!!!!!!!
ta lindo e inteligente.
sensacional
Nico.

Guest

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