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Pickles

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by Dentsu, Russia for Termicon, within the category: Pharmaceutical.

Caption

Don’t let fungus turn your feet into food.

Advertising Agency: Dentsu-Smart, Moscow, Russia
Creative Director: Kovalev Mikhail
Art Director / Illustrator: Minailova Anastasia
Copywriter: Kovaleva Katerina
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mdb1974's picture

Repetitive and gross.

mdb1974
Activity Score 411
Art Director
LeeHarvey's picture

Agree. Gross in every way.

LeeHarvey
Activity Score 3045
Creative Director
YJ's picture

I wouldn't have drawn so much attention to the contradiction copy on the right side. In my opinion, I would have made it in 6 point type and hidden it, much in the way we have to do with legal lines.

YJ
Activity Score 375
Art Director
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