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Cof, 2

Agency Network: 
Published/Aired: 
August 2008
Teratos Print Ad -  Cof, 2

Description

Print advertisement created by DDB, Ecuador for Teratos, within the category: Pharmaceutical.

Caption

Eliminate chesty cough.
The natural healing power of aloe relieves cough and phlegm expelled from your lungs.

Advertising Agency: Maruri Grey Ecuador
Creative Directors: Fernando Franco
Art Director: Fernando Franco
Copywriter: Jorge Cruz
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capywriter's picture

Is this campaign supposed to be a game called 'Find the 3 differences'? If so... I can only find 2...

capywriter
Activity Score 5509
Copywriter at Freelance
sneakyhands's picture

differences:
1) background color
2) shape of bubble
3) depth of drop shadow

did i win?

sneakyhands
Activity Score 1857
Copywriter
FdR's picture

a mi me parece que está re bien resuelto visualmente, independientemente de que se repita... si eso es pobre, pero la vuelta del globo roto... es genial es un recurso visual muy rico, ejemplifica una sensación de una manera muy simple...

acá son todos muy presumidos...

FdR
Activity Score 18
Art Director
whitespace's picture

so... aloe helps eliminate the small coughs.

whitespace
Activity Score 1953
Creative Director
Oscar MyM's picture

Señores muy buen recurso!!!. Tienen detallitos para ajustar. Pero en general muy buena idea.

Oscar MyM
Activity Score 33
Publicist, Sancho BBDO
Guest's picture

Tan buena como tu comentario

Guest
slip's picture

lol!

*****

slip
Activity Score 919
designer |

SJB

slip's picture

differences:
1) background color
2) shape of bubble
3) depth of drop shadow
4) the layout of 'cough'in and out of the bubble

i win.

*****

slip
Activity Score 919
designer |

SJB

sneakyhands's picture

oh well, awards aren't everything
;)

sneakyhands
Activity Score 1857
Copywriter
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