May 2007



Coppertone Sport
Protect yourself from the sun.

Advertising Agency: DM9JaymeSyfu, Philippines
Executive Creative Director: Eugene Demata
Creative Directors: Mike Calaquian
Art Director: Mike Calaquian
Copywriter: Jerry Hizon
Creative: Allan Montayre
Agency Producers: Junette Laxamana, Amy Baquir
Photographer: Paolo Gripo

Comments (12)

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novel's picture
Activity Score 190

nice one!

klaussnow's picture
Activity Score 1645

they should integrate a line 'play and protect at the same time'

... its already been done...'s picture
Activity Score 1021

it is a good point.
almost a match point...

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Why repeat what the visual is already telling you?
Here the picure is doing most of the heavy lifting in communicating the message. The line should be quiet, almost invisible. There's NO NEED to force-feed the concept to the audience...

Carlos Duty's picture
Carlos Duty
Activity Score 96

una cosa es exagerar o ser ridículo y otra es ser incoherente dentro del mundo que planteamos.
ya. tiene el paraguas. la pelota cae y?.... a la mierda.


ccsman04's picture
Activity Score 165

I really like this. The visual is right on and I think the copy actually helps in making the connection. Maybe they could have just said "Protect yourself." Short, almost 'invisible'.

Punch's picture
Activity Score 612

Y si el paraguas es azul?. No sé, a lo mejor eso contribuye al branding (sorry, es sarcasmo).

Lo cierto es que el concepto es bueno. La dirección de arte me parece buenísima. Pero el recurso del paraguas crea un ruido al momento de entrar en contexto con su funcionalidad.

"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

Rog's picture
Activity Score 6080

Yes. Simple, engaging and insightful. Good job.

>>>> That's not an ad. THIS is an ad.

DarkSide's picture
Activity Score 1066

I like this.
The retouching is better than the golf one

me thinks's picture
me thinks
Activity Score 722

Everything fine. Cheers.

Joe76's picture
Activity Score 762

Where´s the third arm with the racket?

LucasPS's picture
Activity Score 523

There is no concept, no sence. Protecting of the sun its ruining sport.

English clases!!